To put all that steel, rubber, and other materials in perspective, compare those numbers with the total output of Ferrari, which in 2023 celebrated 76 years in business: making a relatively informed guess, I'd say that since its inception the Italian sportscar company has built around 250,000 vehicles, which is probably only a little more than Toyota currently churns out in 10 days from its 30-odd plants around the world.
But what about the tiny hypercar maker Pagani, the price of whose spectacular, bespoke, and ultra-exclusive automobiles probably eclipses those of most (though not all) Ferraris by at least 10 times? I'd be surprised if it's created more than 500 machines in its entire history, or that the rate of production ever gets more frantic than the single car that rolls out each week from its small factory on the outskirts of Modena.
To say that the car company founded by the Argentine-Italian designer Horacio Pagani does things differently from everyone else is understatement in the extreme. It's a family business, literally and metaphorically: Pagani's two sons, Christopher and Leonardo (the latter named for Da Vinci, of which more later) both work at the company, the interior of whose headquarters more resembles an Italian village piazza than a typical automobile production line-and as fewer than 200 people work there, the boss probably knows most of them by name.
And then there's the stunning level of craftsmanship visible everywhere on each car, from the racing-style aerospace-alloy double-wishbone suspension, the polished manual gearshift mechanism, and the fabulous cabin of gleaming leather and furniture fashioned from aluminium blocks, to the old-school straps used to retain the carbon-fibre clamshell body panels.
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WATCHES AND WONDERS 2024: THE BEST AND THE BRIGHTEST
The world's largest watch fair just keeps getting bigger and better. Taking place in Geneva in April, Watches and Wonders saw the world's top brands showcasing their upcoming novelties. From designs as whimsical as they are complex, to refined creations pared down to perfection, and contemporary takes on high complications, there are plenty of options for watch lovers of every persuasion. Here are our highlights.
SECOND WIND
If you were wondering what had happened to McLaren's top-of-the-line supercar, it's back. But after a facelift and some major engineering that's brought an extra sting to its tail, this time it's called the 750S. PRESTIGE drives it.
A Vintage to Love
After tasting nearly 1,100 barrel samples of 2023 vintage, the verdict is that it compares favourably to some of the region's great years, but with even more precise winemaking.
SADDLE UP
Saut HermÚs 2024 puts the French house's fine craftsmanship and savoir faire in its toughest arena yet-the competition ring.
TAPESTRY OF LIVES
A social entrepreneur and Rolex Awards for Enterprise 2023 Laureate, DENICA RIADINI-FLesch is bettering the lives of Indonesian rural craftswomen in the garment industry while improving the health of the planet.
LIKE A BOSS
We head over to sunny Bali, to indulge in luxury living the Boss way.
GUARDING A GRAND HERITAGE
In an exclusive interview with PRESTIGE, fourthgeneration Patek Philippe chief Thierry Stern discusses meaningful innovations, business continuity, and what surfing's got to do with it.
FROM NIGHTLIFE TO NAPTIME
Roen Cian lives life as a series of projects. Whether it's inhabiting the role of entrepreneur, father, or connoisseur, he gives himself fully to everything he does.
DIVE TIME
The new high-tech ceramic models in Rado's iconic Captain Cook family are now equipped with a skeletonised calibre, endowing them with a sporty, contemporary sophistication.
ALL NATURAL
Luxury skincare brands are embracing farm-to-face beauty, cultivating their own ingredients for increased control, quality, and sustainability.