FAMOUS AD GUY Lord Maurice Saatchi co-founded Saatchi & Saatchi, which for a while was one of the largest agencies in the world. So he really knows how to pitch. When I find him at a back table at Il Gattopardo, a quiet-luxury Italian restaurant in the bottom of a townhouse across from the Museum of Modern Art, on a recent Saturday, the elegantly soft-spoken 77-year-old is wearing his trademark Mr. Magoo glasses and a long white shirt that extends down below his knees. It's noon, and he has already ordered a glass of white wine and is prepared to tell me about—or sell me on-his saucily titled book, Orgasm, a large-format, large-print collection of his essays. Each is designed to rhetorically demolish what he apparently perceives as the reader's preconceived notions. Chapter titles include "Conservatives Are Cruel," "Poetry Is for Wimps," "Cocktail Parties Are Stressful," "America Is Perfect," and "Truth Is Good." He hopes to disabuse you of these beliefs, assuming that you hold them.
He has priced Orgasm at $100. Assuming that I haven't bothered to read it, he starts off with the big catchy idea. "We know that a physical orgasm is the most blissful human experience," he says, the theme music from Succession actually playing in the background. "This book claims that there is another kind of orgasm-an orgasm of the mind. Which has nothing to do with sex. Which is even more pleasurable." The waiter arrives with an amuse-bouche, with compliments from the chef: arancini, a rice ball with sweet peas, mozzarella, and pear.
この記事は New York magazine の May 20 - June 02, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は New York magazine の May 20 - June 02, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
104 Minutes With... Lord Maurice Saatchi
The British advertising executive is thoroughly enjoying the rollout for his new book, Orgasm.
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