MARIE-LAURE TRICHARD graduated from NEOMA Business School in France. Beginning with a career in FMCG (Fast Moving Consumer Goods), she started in one of the segments furthest away from an industry where business plans are considered in terms of decadeslong road maps since the communication needs of centuries-old brands are entirely different from shampoo or cornflakes.
That said, with alacrity of mind, she quickly found her footing, soon graduating to LVMH Champagne and wine portfolios - arguably described as fast-moving heritage products- until the watchmaking industry called. Trichard was appointed Global Marketing and Communication Director at Bell & Ross in 2022 where in a span of a few months, she had to manage the global debut of the BR-X5.
Keeping in mind that Bell & Ross was only founded in 1992, it's not exactly a century old. Without a legacy to lean on, the stories you tell are inevitably going to be centred around two things: strong design aesthetics and how compelling your partnerships are going to be.
MODERN COLLABORATIONS: BLACKTRACK
Co-created by Sacha Lakic and Bell & Ross, the new BR 03-94 Blacktrack chronograph is the perfect complement to the Blacktrack BT-06 motorcycle. More than just a collab, it's the extension of a unique machine turned into a Bell & Ross instrument: a visual extravaganza under the guise of timekeeping performance.
Certain designers have an incredible talent. Among them, Lakic is a multidisciplinary designer whose work ranges from automobile and industrial design to interiors, architecture, furniture, and even bicycles and scooters. He was the creative mind behind the aesthetics of Venturi's outstanding electric vehicles. A winner of multiple honours for his innovative designs, Lakic was especially recognised for his extraordinary motorcycles conceptualised for the French brand Voxan.
この記事は August Man SG の Issue 196 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は August Man SG の Issue 196 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
A Century Of Craftsmanship
Celebrating a legacy of luxury with Wes Anderson’s cinematic flair, Montblanc rediscovers the timeless elegance of its iconic Meisterstück fountain pen.
Forces Of Nature
Two strategically released pieces in Grand Seiko’s Watches and Wonders Geneva repertoire of novelties promise an exciting future for the Japanese Manufacture.
Let A Thousand Flowers Bloom
Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.
A NATIONAL TREASURE
THE AVERAGE SINGAPOREAN REMEMBERS DR. ONG KENG SEN FOR DIRECTING THE POPULAR 1996 LOCAL FILM ARMY DAZE, BUT THE CULTURAL MEDALLION LAUREATE IS NOW PLAYING A HUGE PART IN FACILITATING OUR SOCIETY’S MATURATION IN ARTS, CULTURE AND SOCIAL JUSTICE.
With Delicious Precision
THE MADE OF MAKERS CAMPAIGN by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.
AN EYE FOR ICON
THE SYNONYM FOR ‘CONTEMPORARY INTERPRETATION OF ARCHIVAL EMBLEMS’ MIGHT VERY WELL BE KIM JONES.
THE KEEPER OF MEMORIES
A conversation with French master perfumer Daphné Bugey details what exactly makes fragrances so powerful. Layered between each olfactive note is a memory tucked within.
FROM SHANGHAI WITH LOVE
Junior The Pocket Bar invokes the nocturnal glamour and grit of 1930s Shanghai with its latest iteration.
Much Preferred
Prefer is putting forward a very strong case for a bean-free coffee revolution.
