BLAME IT ON FETISH CLUBS, swimming caps or mud-splattered gumboots. But rubber (and its ilk), it's fair to say, hasn't always enjoyed the most debonair of reputations.
And, for many years, that bothered luxury watch brands, whose livelihoods depend on creating products that convey a sense of tangible opulence. More specifically, this mindset influenced their choice of watch straps, encouraging them to stick with the gentlemanly associations of leather, the utilitarian sheen of the metal bracelet or the old-school military vibe of the trusty old NATO strap.
The fearless disruptor in this space was the Swiss watch brand Hublot that launched in 1980 with an attention-grabbing product. Founder Carlo Crocco unveiled a watch that melded two materials in an unlikely combination. The case of the Hublot Classic Fusion ticked all the upmarket boxes through being hewn from 18k yellow-gold. But where this precious-metal timepiece subverted the status quo was by arriving on a black rubber strap.
この記事は Men's Health South Africa の January - February 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Men's Health South Africa の January - February 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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