"SUCCESS TO ME IS PROGRESS OVER PERFECTION"

PRESIDING OVER THE CREATIVE SPHERE OF THE COMPANY'S GROWTH, DAKSH KAPOOR, CHIEF MARKETING OFFICER, KAPSONS GROUP IS POSITIVELY TRANSFORMING THE MARKETING DOMAIN OF THE COMPANY WITH HIS ANALYTICAL SKILLS AND BY GIVING ATTENTION TO DETAILS. IN CONVERSATION WITH URBAN MELANGE, HE TALKS ABOUT HOW SOCIAL NETWORKING SITES ARE PROVING TO BE THE BEST MODE OF MARKETING, HIS CHALLENGES, AND MORE.

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Tell us about your role as the Chief Marketing Officer. 

As the head of marketing and communications, I oversee Kapsons’ advertisements, brand building, E-commerce marketing, and public relations.

What is the marketing strategy of the brand and the target audience?

Supporting other businesses in their growth is the primary concern of Kapsons Retail. Helping them rise on different e-retail portals, for instance, Amazon and Flipkart, be it by aiding their branding, photoshoots, or advertising, Kapsons Retail provides a platform and expertise that would help the brands reach their full potential and goals.

According to you, which is the best medium of advertising for your brand? Why?