Powered by its very own brand P name, Boss continues its Big Boss energy with a Spring/ Summer '23 campaign that asks, what's your origin story? Wanting to connect to a wider Boss community, Boss understands that in our current social climate, it's not enough to purely rely on beautiful images to sell clothes. In an age that values engagement-digital or otherwise-a fashion campaign has to mean something. It has to offer a connection.
That connection can be bridged through the strength of storytelling. Not just any storytelling, but meaningful storytelling. Especially one that represents the very ethos-and yes, also the clothes that Boss itself believes in. Clothes after all maketh the individual. They echo our personal principles.
この記事は Harper's Bazaar Malaysia の March 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Harper's Bazaar Malaysia の March 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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