Anokha Jewels, a name synonymous with elegance and individuality, is known for crafting personalised, distinctive jewellery pieces. Anup Poddar, the visionary director of the company, reflects on the genesis of this remarkable journey, stating, “The inspiration behind establishing Anokha Jewels as a brand specialising in handcrafted designs and customization stemmed from a passion for unique and personalized jewellery.”
Beyond Conventional Adornments
In a world teeming with mass produced conformity, Anokha Jewels emerged to offer a different narrative. Poddar emphasises, “We wanted to offer customers the opportunity to express their individuality and style through their jewellery, rather than settling for mass-produced and generic designs.” The brand recognises that jewellery is not just an accessory; it is an expression of identity. Through handcrafted designs, Anokha Jewels transforms each piece into a canvas that speaks volumes about the wearer’s essence.
The Elegance of Craftsmanship
Craftsmanship is not just a technique -- it is an art form that breathes life into every piece. Poddar highlights, “We recognized the value and beauty of handcrafted jewellery, as it adds a personal touch and allows for intricate details and artistic expression.” The skill of artisans resonates through every meticulously crafted piece, elevating it beyond a mere accessory. The involvement of human hands adds a layer of exclusivity that defines Anokha Jewels’s distinctiveness.
Personalization as a Narrative
この記事は Diamond World の July - August 2023 版に掲載されています。
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この記事は Diamond World の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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