With a focus on leveraging the growing trend of licensing and merchandising in India, Warner Bros. Discovery, has enhanced its approach to market expansion. India, being one of the fastest-growing markets, iconic IPs like DC, Harry Potter, Looney Tunes, Tom & Jerry, are supporting homegrown brands to develop their narratives and enter new market segments. In an insightful conversation with Retailer, Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea, spoke in-depth about India’s growth journey in licensing and me chandising.
STEADY PACE
“In recent years, India has seen exciting collaborations in licensing and merchandising. However, the licensing sector is still in its early stages, even in terms of contribution from entertainment and character licensing. Globally, entertainment and character licensing contribute around 41 percent, while in India, it is only 26 percent,” he noted.
Sharma further commented, “India is an evolving licensing market where the appreciation of the benefits of character licensing is improving. Piracy and distribution challenges in India also hinder expansion compared to other Southeast Asian markets.”
COLLABORATIONS
ãã®èšäºã¯ Retailer ã® March - April 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Retailer ã® March - April 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
India's $500 Billion Ai GDP By 2025: Satya Nadella, CEO. Microsoft
Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.
THE GIFTING KING
Varun Moolchandani has strategically steered Archies towards catering specifically to children, and recently unveiled its inaugural brand mascot, AMA.
Key Insights from Restaurant India Chennai Show 2024
Discover the recipe for restaurant success as industry leaders share their thoughts
How Culinary Scene is Taking Off at Indian Airports
The Indian aviation industry's transformation extends beyond infrastructure and airline services, significantly impacting the Food & Beverage (F&B) sector within airports.
THE TECH BAKER
Revolutionizing the bakery industry from dough to door
INNOVATIVE JEWELRY MAVEN!
BlueStone, led by visionary Gaurav Singh Kushwaha, redefines Indian jewelry shopping, blending tradition with cutting-edge technology, sustainability, and a seamless omnichannel experience
The Omni Jeweler
How Reliance Jewels in a short period of time established an omnichannel network of 400+ stores across India
ORACLE X APOLLO
Apollo Health & Lifestyle Limited, one of India's largest retail healthcare companies, collaborated with Oracle Fusion Cloud Enterprise Resource Planning (ERP) to optimize its financial operations and increase productivity.
GEOIQ X LENSKART
As an omnichannel brand, Lenskart's physical stores play a vital role in achieving this mission. In 2021, GeoIQ partnered with Lenskart to support this vision.
HAPIDO X MOENGAGE
Based in UAE, Hapido has reshaped the landscape of digital shopping in the country.