Successfully establishing a foothold and, ultimately, dominating this market demands more than just a recognizable brand name. It requires striking a balance between staying relevant to fashion trends without losing the brand's authenticity, embracing innovation and inclusivity, while building trust and community.
Creating a Cultural Connection
Fashion trends evolve rapidly, and brands need to stay in tune with these changes to remain relevant. By incorporating trendy elements into their collections, brands can show that they understand the shifting preferences of Indian consumers.
Keeping up with fashion trends also allows brands to connect with different cultural segments within India. The country's rich tapestry of cultures and traditions means that fashion preferences can vary widely from region to region. By adapting to these regional nuances and preferences, brands can resonate with a broader audience. This includes, but is not limited to, a multitude of lifestyles and body types.
At Levi Strauss & Co., we believe that denim should be for everyone, regardless of their shape, size, or style. Our size-inclusive range in India is a cornerstone of our approach.
By offering a wide range of sizes and fits, we ensure that every Indian consumer, from every corner of the country, finds denim that not only fits well, but also complements their unique fashion sense.
この記事は Business Of Fashion の November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Business Of Fashion の November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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