Growth hacking is about constant forward movement
![Tried And Tested](https://magarticles.magzter.com/articles/14360/305069/5bb1cdfbc532c/Tried-And-Tested.jpg)
Michael Sugden, the CEO of British creative agency VCCP, recently called ‘growth hacking’ the single most annoying phrase in marketing today. But it is a phrase we’re going to hear more about in 2018 and beyond. Growth hacking is essentially a catch-all for data-driven marketing; the process of analysing, testing and retesting ideas in order to achieve the best results.
Successful growth hackers are not reinventing the wheel. They are merely sticklers for best practice – bringing together various departments to achieve a common goal and evaluating the bigger picture to develop a product that consumers actually want. Most companies apply some of the principles, but for it to be effective, you need to follow all the steps.
Plan for growth hacking
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Fit For Purpose
Changing legislation offers a range of opportunities in the health sector
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Good For Grinches
Finally! A holiday season Scrooge himself can invest in
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A Paradise In The Wilderness
Visitors find freedom at Treedom on the Garden Route
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Do It For The Kids
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Know Your Mind
Our brain uses shortcuts to think quickly but, sometimes, these mental timesavers let us down. Dr Pragya Agarwal discusses the science of cognitive biases, and why itâs more important than ever to understand how they hold sway over our views
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Infected With The Travel Bug Again
As tourism-related establishments up their game to ensure visitor health and safety, itâs possible to feel positive about travelling again
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Palala position
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Can the spam!
Irrelevant advertising will almost certainly turn consumers against your product