In defiance of business forecasts, Chanel is emerging from two challenging years for retail virtually unscathed. Revenues at the luxury brand grew by double digits in the first six months o f 2021, the most recent period for which earnings have been published, and the house expects soon to return to 2019 levels of profitability. Strong demand has led to eye-watering price rises, with some handbag styles now priced at 40% more than in the first months of 2020. In anxious times, it seems a Chanel bag is the gold bullion of fashion.
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