Offline retailers are feeling the Omicron January chill as consumers are apprehensive about venturing out in the midst of rising Covid cases across the country.
Covid restrictions, as well as concerns over the new virus variant, are seeing shoppers pull back from the high streets and shopping malls, clearly cautious about streaming into stores and choosing to self-censor instead.
Offline retailers' hopes of a bumper End-Of-Season Sale (EOSS) and Republic Day (R-Day) Sale to compensate for losses over the pandemic have been dashed.
Fewer trips to malls mean lower footfall and sales, resulting in higher piling of stock and possibly higher discounts.
Electronics retail chain Vijay Sales said its R-Day Sale will happen in Mumbai since there is no lockdown in Maximum City. “We will stretch it over three-four days, said Nilesh Gupta, managing director (MD), Vijay Sales. Also, discounts this year will be somewhat higher, compared to the previous year. It plans to offer discounts in the range of 15 per cent and 20 percent, compared to the 1214 per cent it offered at its earlier RDay sales.
この記事は Business Standard の January 21, 2022 版に掲載されています。
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この記事は Business Standard の January 21, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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