Style By Design

Running a thriving fashionlabel takes up most of BEATRICE TANs time and focus. So when it comes to home appliances, she looks for efficient, well-designed products that complement her peaceful retreat.

- Lionnel Lim

EVERY DAY is different for Beatrice Tan, founder of fashion brand Klarra. “There isn’t quite a typical day; each day is different and exciting in its own way. Some days I spend sketching new silhouettes. On other days I might be busy with the construction of the garments, fittings on the tailor dummy, drafting of paper patterns or working with original prints with designers. Add to this business development, operations, accounting and dealing with manufacturing! As the founder, I pretty much oversee everything.” Tan explains with a laugh.

“I studied business and finance at NUS. After graduation, I worked for a Swiss bank under its investment banking arm for a few months. At the same time, I was doing a few other jobs; I was very active in social media, writing a blog, and had the opportunity to work with multiple brands on lifestyle campaigns. I also modelled for a local fashion brand. I quit my fulltime job after realising it wasn’t what I was looking for and I was burnt-out managing multiple things — hence, I left to concentrate on my blog. Half a year later, I set up a small business selling pre-loved apparel and sourced designs which did well. Then I started my own clothing label.”

The label is four years young and offers clean lines and quality fabrics for the modern woman. “We believe in innovating and using fashion to improve others’ quality of life. Hence, apart from style and aesthetics, we place great emphasis and focus on versatility and functionality. All our designs are designed in-house by passionate creatives, and each design goes through a carefully thought-through process to ensure it is unique to the brand and extends the mileage of your wardrobe,” she adds.