How an old advertising jingle mirrored a political tide.
IT STARTED INNOCENTLY ENOUGH, a casual question about Wall's Paddle Pop popsicles. We were at a wedding dinner, having a nice catch-up among old friends and ex-colleagues, albeit between making entries on Snapchat and Instagram Stories like the world was coming to an end. Abruptly, a former colleague who had gone over to Esquire Singapore and is now headed to San Francisco, asked the group of us if we recalled the jingle to the beloved childhood popsicle.
“Huh,” someone considered. “Paddle Pop... Paddle Pop... duh duh duh duh duh duh,” he hummed tunelessly. “I don't remember the words,” he shrugged. “Wasn't it some Singlish phrase like 'super sedap yummy'?” I asked. “Yeah, something like that, but not quite...” another said.
この記事は August Man SG の April 2017 版に掲載されています。
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この記事は August Man SG の April 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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