As we move into 2021, things are once again poised to change. As the whisky industry continues to adapt to the global surge in demand, revamping or expanding core collections becomes increasingly common observations among distilleries. Such tactics have a pronounced effect on the market, often catalysing a shift in perspectives and attitudes towards a centuries-old spirit. In a conversation with Chua Khoon Hui, organiser of Whiskey Journey and founder of The Whisky Store, we discovered just how much and how well local mindsets have adjusted over the years.
One of the more significant developments in the industry is larger conglomerates (e.g. Diageo) absorbing more distilleries and diversifying their portfolio. What is your take on this, with regard to how it affects the consumer?
この記事は August Man SG の Issue 164 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は August Man SG の Issue 164 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Why Baume & Mercier Deserves Better
INSPIRED BY Pierre Soulages’s Peinture 1986, Polyptyque I Edition from the series Outrenoirs, Baume & Mercier reveals its second unique timepiece, the Hampton Polyptyque Edition — Musée Soulages 10th Anniversary, paying tribute to the artist.
The Contemporary
Giorgio Armani’s Spring/Summer 2024 collection revisits the notes of their Italian craftsmanship and rewrites them into a refreshing capsule.
Don't Go Gently
Maison Margiela and Gentle Monster’s latest collaboration introduces all new eyewear designs that are statement pieces.
Watchmaking Distilled
With the Patrimony collection, Vacheron Constantin its the quintessence of watchmaking front and centre for Watches Wonders 2024.
Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary
Sometimes, it’s only right that the why’ trumps the what’.
Like A Slow Boat To China
Belmond Senior Vice President Brand and Marketing Arnaud Champenois tells Augustman that quiet luxury’ is yesterday’s trend. A focus on experiences and stories to tell is heralding a new trend slow luxury.
Rings To Rings Is Beyond Three Generations
This Year, Cartier Celebrates 100 Years Of Trinity With A Party Held Across The Three Monumental Cities For The Maison.
A Man Of Interest
Singaporean Actor Ayden Sng Is A Pond With Undiscovered Depth.
Remember Me For Centuries
Loro Piana celebrates a hundred years of legacy and heritage, built upon the foundation of artisanal expertise.
How Real Are We Going To Get?
In space, everyone can hear you scream about representation.