As a brand, Jaeger-LeCoultre is difficult to encapsulate in just a few words given the sheer breadth of topics to consider. In CEO Catherine Rénier’s mind, however, the direction for the maison is clear, despite the number of things that she can potentially work on and the uncertainty ahead.
Under Rénier’s stewardship, Jaeger-LeCoultre will continue to centre itself on its know-how and heritage, and use these qualities, painstakingly built over the years, to speak to clients both present and future. The brand’s timepieces like the Polaris will remain the centre of these conversations, of course, but Rénier also wants clients to associate themselves more closely with the brand. To that end, she’s worked to create a stronger online presence, and introduced the Jaeger-LeCoultre Care Program, which promises more points of contact and interactions between the maison and its clients. It’s business as usual for Jaeger-LeCoultre – to play to its strengths and evolve with the times.
It’s been almost two years since you’ve helmed Jaeger-LeCoultre. How have things been, and what are your plans for the maison this year at the dawn of a new decade?
この記事は August Man SG の Issue 156 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は August Man SG の Issue 156 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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