They Make Skincare At This Vineyard

Château d’Yquem is where Dior creates L’Or de Vie, its skincare collection that harnesses the antioxidant benefits of Yquem sap to achieve youthful-looking skin.

- Mary Lim

For more than 30 years, the Dior Science team have been holed up at Château d’Yquem in Bordeaux, studying the secrets of the vineyards and unravelling them through the brand’s L’Or de Vie skincare range. Yquem sap, the precious ingredient that stars in L’Or de Vie, is a powerful antioxidant that addresses signs of ageing from wrinkles and dullness, and leaves skin looking younger — in other words, brighter, firmer and smoother.

New in stores is La Cure Vintage 2019, described as the “ultimate Dior skincare masterpiece”, which promises to restore your mien to youthfulness in three short months. It comes in a numbered case that contains a trio of bottles, each decorated with gold thread inspired by the Yquem knot and a golden seal. With the highest concentration of Yquem sap among Dior’s skincare products, this velvety soft emulsion melts into skin quickly to offer intense hydration.

There’s also L’Or de Vie La Crème, which has been reformulated after nine years. It now offers twice the concentration of Yquem sap to combat ageing signs brought about by oxidative stress. Edouard Mauvais-Jarvis, scientific communication director at Dior, has the details.

Women the world over want to look younger. Is that healthy?