Second nature

A new slipcase for Maison Ruinart’s champagne bottles offers an elegant, functional and fully recyclable alternative to the gift box, so its green credentials are now as sparkling as its output

Maison Ruinart redefines the gifting season with a new approach to its champagne packaging that elevates the art of giving with a novel sustainable slant.

A growing environmental awareness has allowed the house to develop new initiatives, including putting responsible wrapping high on its priority list. Maison Ruinart’s decisive step forward embraces the notion of sustainability as an inspirational source of innovation and a driving force of creativity.