In 2018, when Pietro Beccari, the newly-arrived CEO of Dior, was formulating a strategic plan for the company’s future, he looked back to this beginning. ‘I was thinking of ways to make Dior even more exceptional. I thought the answer was under my nose. It’s rare to have a building where the history of your own Maison started, and where you still feel the owner, Monsieur Dior, in the walls.’
This was right after the ‘Christian Dior: Designer of Dreams’ exhibition at Paris’ Musée des Arts Décoratifs (MAD), which drew more than 700,000 visitors in six months. Beccari wanted not only to renovate the historic flagship store but to install a permanent museum ‘where people can see the office of Monsieur Dior, the stairs the models walked down for the first time, the cabine [where the models changed].’ He envisioned 30 Montaigne (which had expanded over the years to eight adjoining buildings) as a new destination to shop, eat, experience the archives, or even (for a lucky few) spend the night. It would bring together the Maison's entire universe – past, present and future – in one astonishing location.
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A Kind of Magic
Demna's breathtaking couture collection takes centre stage at Balenciaga's newly renovated couture salons in Paris
Building Site
Sun Tower, China, by Open Architecture
Circular Approach
Repurpose clothing initiative, by Oliver Spencer
CITY
Seoul's unique mix of culture, art and style goes global, thanks to an unstoppable new wave of dynamic creatives
RESTORATION KINGS
Laplace for Hauser & Wirth Paris
CARDBOARD CUTOUTS
'Box' furniture, by Max Lamb, for Gallery Fumi
URBAN BOLTHOLE
Pacaembu House, Brazil, by Arthur Casas
SURREALIST DREAMS
Weird and wonderful works to wake up to
CROWNING GLORY
15-step scalp treatment, by Eco Jardin by Park Jun
WEARABLE ART
Jewellery collection, by Lynda Benglis, for Loewe