As JADE by Monica & Karishma turns 10, the designers share the story of the brand that celebrates Indian craftsmanship
It has been 10 years since you started JADE—how are you celebrating the occasion?
Monica Shah: We have been fascinated with hand-crafted fabrics since we were teenagers, and honed our skills in fashion while studying at St Martin’s, London [Monica] and National Institute of Fashion Technology [Karishma]. Bringing India’s rich heritage to the fore was why we started JADE. So, to celebrate our 10th year, we want to pay homage to our very crucial stakeholders—India, our eternal muse; our craftsmen, and the brides who choose us—by crafting a limited edition collection that captures the journey of JADE.
You have chosen to break your beautiful campaign with Bazaar with a shoot that highlights the brand’s evolution over the years. Can you tell us about the pieces that have been featured?
MS: This campaign is a reflection of the defining moments from our collections through the years, such as Gompas of Ladakh (2013), The Temples of Hoysala (2014), Videha’s Siya (2016), and Lasya (2017). These 10 pieces offer a panorama of how we have evolved to constantly push bridalwear away from the obvious clichés.
この記事は Harper's Bazaar India の July/August 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Harper's Bazaar India の July/August 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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