LEVI'S 501 - A Global Icon
GLAMOUR South Africa|June - July 2023
Levi's® 501®s have been disrupting the status quo since their invention.
By Tania Durand
LEVI'S 501 - A Global Icon

No other denim brand nor style has created such an indelible impression on our daily lives. youth culture and the fashion industry at large. Levi Strauss's claim to fame was quite incidental, starting out as a workwear brand before evolving into the global fashion brand it is today. 2023 marks the 150th anniversary of Levi's® 501® Jeans. An achievement few in the fashion industry can claim.

To celebrate this incredible milestone, Levi's® will be hosting a year-long celebration starting with the launch of their global campaign The Greatest Story Ever Worn'. A select group of filmmakers were commissioned to tell the story of individuals and their personal experiences wearing 501®s.

この記事は GLAMOUR South Africa の June - July 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は GLAMOUR South Africa の June - July 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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