Elegance Is An Attitude

Good Things Do Come In Small Packages. The New Longines Mini Dolcevita Collection Is Everything You Love About The Iconic Watch Now In A Dainty Construct

- ANGELYN KWEK

There’s something to be said about sizing up a woman’s stylish sensibilities by eyeing the kind of timepiece that graces her wrist. From the dial design to whether she rocks a steel bracelet or leather straps—even the number of pavé diamonds she prefers—says plenty about her taste.

And if she happens to be sporting a Longines watch, well, it’s a foregone conclusion she favours elegance above all else for the Swiss watchmaker is synonymous with timelessness, precision, and sophistication.

After all, Longines has been the purveyor of horological refinement for nearly two centuries.

Among its impressive array of timepieces, one collection has managed to capture the essence of the manufacture’s ethos like no other: the DolceVita.

So named to reflect the sweet life of the Mediterranean, the DolceVita is not just a collection of watches; it’s an ode to the Italian way of life. The first ever model, based on designs the watchmaker had created in the 1910s, hit the market during the Roaring Twenties, where its elegant, rectangular case and Art Deco design elements made the timepiece a cult classic.

But it was the 1927 novelty that would serve as the inspiration for the modern DolceVita collection when Longines brought it back 70 years later, marking a pivotal moment in the Swiss watchmaker’s storied history.

Setting the DolceVita apart from its contemporaries was the tagline it introduced to the world — "Elegance is an attitude." These four words encapsulate the essence of Longines, where the belief that elegance isn't just a style but a way of being serves as the leitmotif behind each of its creations.