THE most unforgettable women in the world wear Revlon, their ads proudly proclaimed. Back then few would argue given the luscious lips, chiselled cheekbones, gloss and gorgeousness of the Cindy Crawfords, Halle Berrys, and Linda Evangelista of the world.
These superstars epitomised the glamour and femininity the iconic brand wanted to inspire in ordinary women. And for many years they succeeded for generations Revlon was a makeup must-have.
But it turns out the beauty brand's financial state is far from flawless. The company is bankrupt and its high debt levels are far from pretty - they're $3,54 billion (R55bn) in the red.
How could it have all gone so wrong for the 90-year-old multinational beauty giant that also owns Elizabeth Arden? That's what many are wondering after the shock filing.
The company says a decline in sales and delays in shipping delivery times due to the Covid-19 pandemic hit their bottom line hard. Further adding to the ugly picture are the supply-chain disruptions caused by the Russia-Ukraine conflict and pandemic lockdowns in China.
But what does this mean for fans of its much-loved products? Is there any way back for the cosmetics giant or is this the end of an era?
WHAT WENT WRONG?
Throughout much of the 20th century, Revlon was the second-largest cosmetics company by sales worldwide, behind Avon. But changing consumer tastes and stiff competition from newer, glitzier rivals have taken off a lot of the shine.
この記事は YOU South Africa の 07 July 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は YOU South Africa の 07 July 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
YOU'RE BEAUTIFUL!
Kourtney Kardashian and other celebs are honouring the glory of new moms' postpartum bodies
LEON'S ORDEAL IS NO JOKE
Pain has dominated entertainer Leon Schuster's life after a serious back injury landed him in bed. But despite being depressed he remains hopeful he will recover so he can get back to work
'BREAK THE SILENCE'
That's the message of the Scottish comedian who turned his experience of stalking and sexual abuse into a hit Netflix show
A PLACE OF HOPE AND HEALING
Damaged people and abused dogs find a safe haven and a chance to start again at this farm in the Cape Winelands
FROM SPERM DONOR TO DAD OF 37
Peter Ellenstein's life took an unexpected turn when a message from a daughter he never knew he had led to him meeting dozens of his children and exploring what it means to be a father without ever having raised them
GRATEFUL FOR EVERY BREATH
A double lung transplant has given this chef a second chance at life - and he'll never forget the young man who made it possible
THE GAMES ARE GO!
Preparations are well under way in the City of Lights for the world's greatest sporting spectacle
MAKE YOUR VOTE COUNT
We break down what the new rules are and what to expect for the seventh national elections later this month
TOM'S A TOP GIFTER
He's known to go ALL OUT for his movies and stunts, so it's no surprise TOM CRUISE also PULLS OUT ALL THE STOPS for his friends when it comes to GIFTS
TAMING THE BEAST
Recognising and managing your anger can make for a happier and healthier you