Catering To The World's Culinary Curiosity

Catering, at the core of providing food and beverages, involves a constant effort to evolve to make the clients always feel happy…

- Triti Zalka

Whether you’re attending a wedding, a birthday party or an official conference, there’s one thing everyone looks forward to—the food. Good food can make or break an event. At the heart of it all is the caterer, the silent orchestrator behind fond, finger-licking memories.

Keeping up with changing demands

Catering is the simple business of providing food and beverages at events or other venues. Yet today, it is anything but simple. Rampant globalisation has given rise to a gastronomic curiosity in the modern context. The Indian palate is well-travelled, sophisticated and ready to explore the depths of culinary delights. Catering is now a booming creative industry. In a time when a simple menu just won’t make the cut, The Kitchen Art Company (TKAC), a Delhi-based caterer, provides a 35-page menu to its clients, with room for customisation. Understanding the needs of the clients and adjusting according to them is also very important.

TKAC is a high-end caterer with a legacy of over 25 years. What has it taken to keep the sought-after brand ticking all these years? A constant effort to adapt and evolve. “Most of our clients have been with us for a long time. Now, we have to woo the next generation. We are surviving pretty well. This is because we have young blood in our company which provides that boost,” says Dinyar Banker, CEO, TKAC. For companies, old or new, it’s important to keep abreast of the changing times and adapt accordingly.

Gastronomy, glamour and hard work