Innovating MICE With Germany

Germany's strong position in key global technologies, its excellent infrastructure and good value for money speak for themselves. From venues, to attractions, accommodation and other services, Germany offers it all and much more.

- Kanchan Nath

Germany is the geographic and economic centre of Europe. It is not only the EU’s largest economy and market but, with its nine borders, it is also a hub for the growth markets of Central and Eastern Europe. the country ranks as the number one location for trade fairs and Europe's optimum location for conferences and conventions. As a MICE destination, it is already in the top league, ranking second world-wide and number one in Europe.

Sharing numbers, Romit Theophilus, Director-Sales and Marketing, GNTO India, says, “Germany’s perception as a favourable leisure and MICE destination has been growing in India. We have witnessed a steady growth in visitor overnights from India to Germany in the past few years. From January to November 2016, the country witnessed an encouraging 7.8 percent growth accounting for over 7,00,000 visitor overnights over the same period in 2015.”

CONNECTIONS FROM INDIA

India is very well connected to many cities in Germany, via several carriers including Lufthansa, Air India, Qatar, Etihad/ Air Berlin, Air France KLM amongst others. Numerous airlines offer special fares for group movements that can be very lucrative.

EVENT-FUL GERMANY

Germany offers a plethora of venues and offbeat locations ideal to host your next event or conference. From hidden gems such as the town of Gorlitz, which has served as the backdrop for several award winning Hollywood movies, to the famous Freidrichstadt Palast or the glamourous show theatre in Berlin. Apart from Berlin, Munich Hamburg, Stuttgart, Cologne, Leipzig and many other cities are popular MICE destinations.

BUSTLING BERLIN