“Probably water and bananas,” Navarro laughs.
“What are people buying now?” Peters asks.
“Everything!” Navarro laughs again.
When South African President, Cyril Ramaphosa, declared the National State of Disaster on March 15 and followed it with a strict Level 5 lockdown on March 27, this prohibited large public gatherings, local and international travel, and schools and universities from continuing in-person classes.
The ides of March brought with it fear, frenzy and public panic as South Africans flocked to their local supermarkets to stock up on essentials such as toilet paper, soap, cleaning agents, non-perishables, disinfectants and sanitizers.
This is when OneCart went from serving about 150-250 shoppers a day to almost 10 times that number today.
“I think what worked in our favor was that consumers were more willing to or wanted to stay at home. So what we saw was obviously a greater adoption of our product in terms of growth. What we saw was, in essence, about 500% growth during Covid, so it was quite significant,” says Peters.
この記事は Forbes Africa の October - November 2020 版に掲載されています。
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この記事は Forbes Africa の October - November 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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