With Aamir Khan, Sonam Kapoor, Kangana Ranaut and others embracing veganism, the trend is the neo-cool. But is the ‘milkoholic’India ready for a mindset change?
Veganism is not exactly vegetarianism. Swinging between health trends and animal rights, the vegan tribe discards consumption of all kinds of animal products, including milk and egg, fabric like silk, and leather goods. In India, strong links to it can be found with monotheistic religions like Buddhism or Jainism. But that’s only a class or a sect. The neo-wave of veganism has started making its way to India with the turn of the century but it suits mostly the upper class and the upper middle-class. “The adoption of vegan products is among the top one per cent of the Indian population who is choosy, can spend a lot and also willing to pay with given access,” says Vinod Murali, Managing Partner, Alteria Capital Advisors, a venture debt fund.
The growing awareness is mostly around the impact of industrialized management of animals and their well-being, mostly driven by the animal rights activists. “Contents are created which are quickly shareable through social media and are quite impactful,” says Devangshu Dutta, Chief Executive Officer, Third Eyesight, a leading consulting firm for consumer brands. Apart from improving the ecological footprint, turning vegan has innumerable health benefits. It lowers the risk of colon cancer, heart attack, and diabetes, three major health issues in India. Moreover, it is also beneficial for individuals who are lactose intolerant or dyslexic.
ãã®èšäºã¯ Entrepreneur magazine ã® August 2018 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Entrepreneur magazine ã® August 2018 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Looming Crisis: What Indian Aviation Industry Needs To Do Differently
Currently, Canceled Flights, Dissatisfied Frequent Flyers And Reprimands From The Regulators Have Become The Norm For Indian Airlines Such As Vistara, Air India, Indigo. To Navigate These Challenges, What Does The Sector Need To Do Better?
Why Small Businesses Can't Afford To Grow
Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.
Will India achieve 40GW Rooftop Solar Capacity by 2026?
ACCELERATING THE ADOPTION OF ROOFTOP SOLAR INSTALLATIONS IS CRUCIAL FOR ACHIEVING INDIAâS RENEWABLE ENERGY TARGETS BUT DESPITE VARIOUS SUBSIDIES AND MEASURES BY GOVERNMENT, THE COUNTRY MISSED ITS 2022 TARGET.
FUELLING INDIA'S SILICON VALLEY ASPIRATIONS
It took 40-plus years for the US and over 25 years for Taiwan to establish their Silicon Valley.
'UP' FOR A DRINK THIS SUMMER?
LAST YEAR THE DEMAND WAS DISRUPTED DUE TO PREPONED MONSOONS. THIS YEAR'S FORECAST IS FOR A BLAZING SUMMER. FMCG COMPANIES SUCH AS DABUR, PARLE AGRO, CAVIN KARE, GODREJ JERSEY & HAMDARD LABORATORIES GEAR UP TO MEET DEMANDS AND HOPE TO MAINTAIN THEIR PRICING AMIDST A WAITAND WATCH APPROACH
THIRSTY CITIES | HOW COLLABORATIVE EFFORTS CONTRIBUTE TO WATER CONSERVATION
WATER STORAGE IN THE MAJOR RESERVOIRS AND RIVER BASINS IN THE COUNTRY HAS DROPPED LESS THAN THE AVERAGE STORAGE RECORDED IN A DECADE FOR THE CORRESPONDING PERIOD.
ACHARYA PRASHANT THE PRACTICAL TEACHER
Prashant Tripathi, now known as Acharya Prashant, has shot up as a unique wisdom teacher.
SYNTHETIC SPARKLES
How startups are banking on the customer base shifting to more affordable and sustainable diamond options
Corporate Journeys Reimagined 2024 and Beyond
A SIGNIFICANT NUMBER OF EUROPEAN AND US COMPANIES PLAN TO DECREASE TRAVEL PER EMPLOYEE BY OVER 20% TO ACHIEVE THEIR 2030 SUSTAINABILITY GOALS.
India Inc. Charges Towards Sustainable Change With EV Push
INDIA'S EV SECTOR IS POISED TO SKYROCKET TO AN ESTIMATE OF $113.99 BILLION BY 2029.