Emerging Triumphant?

As a witness to the shifting trends in shipping, Pitney Bowes has graduated from mailing to e-commerce. Venkat Rao, Country Director—India & South Asia, Pitney Bowes, elaborates on the company’s performance in the Indian market, its complete overhaul in operations with focus in South Asia and staying relevant in the digital landscape.

Have you heard of the ‘craftsmen of commerce’ yet? Having made great strides in the world of mailing and shipping, Pitney Bowes has come a long way in growing its business by leveraging digital commerce. Stanford alumni Venkat Rao, Country Director—India & South Asia, Pitney Bowes, joined the company in 2015, driving SMB and Enterprise business for the global firm in India. He has been instrumental in focusing on several initiatives in the company’s transformation from a mailing to a shipping technology company. Rao in his career spanning across the technology and ecommerce industry, spearheaded P&L responsibilities in the subcontinent.

“India is a dynamic market. There is a huge growing middle class in India, which is about half a billion people. So this market is definitely a growing opportunity for us.” shares Rao. On the drastic shift from mails to digital communications, he is also quick to mention how technology and internet explosion have revolutionized the market.