SESSION MODERATOR
• Mevin Murden, Director of Education, Istituto Marangoni Mumbai
PANELLISTS
• Nitya Arora, Founder, Valliyan
• Shuchita Chopra, CBO-Shantanu & Nikhil, Aditya Birla Fashion & Retail Ltd
• Sharrom Yezdegardi, 3D Business Developer, Country Manager India, Adobe 3D & Immersive
• Abhishek Raj, COO, Lacoste India / Sports & Leisure Apparel Ltd
The pandemic has created a buzz around the word 'digitisation'. But many believe that the luxury sector was already looking for innovation even before the pandemic began.
Echoing this thought Abhishek Raj, COO, Lacoste India / Sports & Leisure Apparel Ltd., said that the industry was actually looking for some digitization before pandemic. It was actually long before the pandemic and that it was actually long before the pandemic that people started selling online. "In 2019, everybody was looking into this and investing in it. It's only the blip I would say that we got in 2020 when actually our stores were closed and we all had been forcefully put into this soft digitization and this overall thing actually got the push. If I talk about luxury, it's not about that you sit with an expensive computer and buy luxury and then you can sell it. Unless you go and touch and feel luxury, you don't indulge in it, you won't like it. So luxury is that indulgence." He agrees that there was a lot of investment and attention in digitization by brands to make the life of the customer easier.
この記事は Business Of Fashion の April 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Business Of Fashion の April 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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