Jamna Auto Eyes Aftermarket With New Products
MOTORINDIA|February 2019

Trailer mechanical suspension and truck lift axle suspension are the two new state-of-the-art offerings in the aftermarket segment from Jamna Auto Industries (JAI). Launched recently amidst much fanfare and attended by the company’s key distributors, the two products once again are trend-setters in the Indian markets.

Sarada Vishnubhatla
Jamna Auto Eyes Aftermarket With New Products

Mr. Randeep S. Jauhar, Vice Chairman and Executive Director, said: “The objective of the launch is to increase the content per vehicle with the focus on increasing our share in the aftermarket and to make it easier for our distributors to access our products. This is in alignment with our consistent aim to be the first in the country to launch such products.”

Mr. Pradeep S. Jauhar, Managing Director and CEO, added: “We are adding more technology to our products meant for especially and including the aftermarket ones too and we are getting our aftermarket network much smoother now with these.”

Talking about the launches, Mr. Sunil Laroiya, Vice President - R&D, shared: “We have launched trailer suspension with parabolic spring that is a first of its kind in India. As of today, multi-conventional spring is being used. Then we have also launched lift-axle along with the trailer, which is also a first in our country, because in our market rigid axles are the norm. Other products that are launched include air bellows, bushes, bolts and fasteners – basically all components related to lift axles.”

Strategy – Aftermarket

JAI has literally taken a calculated risk of introducing highly engineered products into the aftermarket – which even today is unorganized mostly. In general, products made for aftermarket undergo no testing. But for JAI, it is imperative to offer an extensively tested product.

Mr. Laroiya explained it: “Absolutely zero compromise is what we follow. Even if we are selling a bolt, it is tested to make sure that once the product is launched, it is quality certified by our engineering team.” And the so-called risk is all a well-thought out and an integral part of their aggressive marketing strategy because the quality assurance at JAI increases the brand recall value multi-fold without fail.

この記事は MOTORINDIA の February 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は MOTORINDIA の February 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

MOTORINDIAのその他の記事すべて表示
ATS ELGI launches new range of equipment for CV segment
MOTORINDIA

ATS ELGI launches new range of equipment for CV segment

GARAGE EQUIPMENT

time-read
3 分  |
July - August 2021
VECV delivers 50 CNG buses to PMPML in Pune
MOTORINDIA

VECV delivers 50 CNG buses to PMPML in Pune

VEHICLE ZONE

time-read
2 分  |
July - August 2021
Lucas TVS chosen as one of India's best workplaces in auto industry
MOTORINDIA

Lucas TVS chosen as one of India's best workplaces in auto industry

The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees

time-read
2 分  |
July - August 2021
JAMNA AUTO launches new trailer air suspension, bullish on market success
MOTORINDIA

JAMNA AUTO launches new trailer air suspension, bullish on market success

Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian

time-read
4 分  |
July - August 2021
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
MOTORINDIA

Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management

It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics

time-read
4 分  |
July - August 2021
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
MOTORINDIA

ZF to invest Euro 200 million as part of ‘Refresh India' strategy

ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.

time-read
1 min  |
July - August 2021
Chasing records, making roads, with Tata trucks
MOTORINDIA

Chasing records, making roads, with Tata trucks

Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.

time-read
4 分  |
July - August 2021
IPL-Shaw JV for DEF solutions takes flight!
MOTORINDIA

IPL-Shaw JV for DEF solutions takes flight!

Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”

time-read
2 分  |
July - August 2021
What COVID has taught the resilient auto retail industry
MOTORINDIA

What COVID has taught the resilient auto retail industry

In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience

time-read
5 分  |
July - August 2021
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
MOTORINDIA

“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta

Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.

time-read
7 分  |
July - August 2021