Finally Canon seems to be getting its mirrorless act together with its newly released EOS M50 – but surely, there’s a lot more to come
A few weeks ago, the highly respected Japanese business news publication Nikkei Asian Review reported that Canon has finally realised it needs to make its mirrorless cameras appeal to as broad an audience as possible, even if that means eating into its own DSLR sales. According to Masahiro Sakata, president of Canon Marketing Japan, the firm must ‘actively roll out products for a growth market even if there is some cannibalisation’. This reflects the fact that while the Japanese market for interchangeable lens cameras fell by 10% in 2017, mirrorless sales grew by 29.2%. Separately, at the fi rm’s corporate strategy conference on 6 March, Canon CEO Fujio Mitarai said ‘We will go on the offensive and work to expand our sales in the mirrorless camera market, which is exhibiting remarkable growth.’
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