Luxury, Made In India
India Today|Oct 31, 2016

Drawing on a fine historical legacy and a wealth of traditions, homegrown brands are shaking up the luxury market

Prachi Bhuchar
Luxury, Made In India

PICTURE THIS. There is a long queue outside a store in Tokyo as patrons await the launch of a particular upscale bag that’s been talked about in hushed tones. Cut to New York, where the Sex and the City sisterhood have made Manolo Blahniks a household name (so what if a pair costs an irreverent $1,000); or to the Champs Elysees in Paris where luxury is the norm and brands like LV and Gucci part of the city’s glamorous ethos. If you look for Indian-made luxury in this chic clutter, chances are you will draw a blank. Some Indian luxury brands are making their way to big markets across the world, but it would be premature to say the Indian luxury market has come into its own.

この記事は India Today の Oct 31, 2016 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は India Today の Oct 31, 2016 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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