Shifts to art from science are fast reshaping the customer experience.
With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital transformation on creativity. A year into my career experiment as an agency creative infiltrating one of the world’s largest consultancies, I have discovered just enough to be dangerous and not enough to lose sight of the blue sky ahead. For the curious, courageous and skeptical alike, I want to share some observations and nuggets of advice as a creative inspired by digital transformation.
Big ideas can come from anywhere—and anyone
Wait … wut? I know. Today’s workforce is packed with creative technologists, consultants, business strategists and inventors whose days are spent thinking up new ways to innovate alongside clients in the fast-moving age of digital transformation. And let’s agree: They’re extremely good at it. The world around us is an innovation lab and, as a creative, you’ll have to get used to the fact that everyone around you is pitching an idea that could become the next big thing.
Get to know your creative partners
この記事は ADWEEK の June 11, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は ADWEEK の June 11, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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