Cover star and musical icon John Legend reflects on his life and career in our latest issue, which is dedicated to everything fashion and watches. From the latest spring styles to the watches at SIHH, you'll have everything you need to make the right impression.

“I don’t care what you say,” local musician Tim De Cotta proclaims in his song Art Pure. “I’m gonna keep my art pure.” 

Picking up from our last issue, we continue our contemplation on art, delving deeper into its role in moulding worldviews and zeitgeists. We look at art as an emblem of boldness, as the flag of rebels against the norm. In this, we stand with the likes of Oliver Peoples (pg.25), Baume & Mercier (pg. 66), Dior (pg. 18) and Giorgio Armani (pg. 20). In the same spirit, we also call to mind that soaring collaboration between Maison Margiela and Gentle Monster (pg. 18) 

But art can also be subtle and gentle. Its power can sometimes be understated, but when revealed at the right moment, can be more dazzling than the sun. We see this in Cartier’s Trinity (pg. 26) and the slender Girard-Perragaux 38mm Copper Diamond Bezel (pg. 74). 

And true art is eternal. Just ask Loro Piana, who are celebrating a century of inspiration and heritage (pg. 22). Or, read in on our conversation with Jaeger-LeCoultre CEO Catherine Rénier (pg.54) as she gives us a behind-the-scenes peek at the making of the magnificent Duomètre Heliotourbillon Perpetual. 

Tim De Cotta himself is one of our August Men of Tomorrow (pg. 78 onwards) featured this month. We are revealing the first ten of thirty men, in a set that includes the likes of gentleman poet Adam Tie, Grimm & Company founder Benjamin Aryanto, CEO and Co-Founder of Prefer Bean-Free coffee Jake Berber and the deeply talented thespian Shrey Bhargava.  

Even travelling can be elevated to an art form, as Skyscanner’s Cyndi Hui tells us (pg. 124). We embody this ourselves in experiences that border on the beatific such as Amanjiwo (pg. 120) and the Belmond Train (pg. 114). The spirit of adventure is also encapsulated in the Breitling Orbiter (pg. 68) and a pair of new Panerai Submersibles (pg. 60). The latter is part of an exciting slew of new timepieces revealed in this month’s Watches & Wonders (pg. 48 onwards). 

A gentleman who immerses himself in art develops a heightened sensitivity to beauty, proportion and harmony, which extends beyond the confines of galleries and concert halls into all aspects of his life, right down to the accoutrements and garments with which he chooses to adorn himself and this, our first fashion issue for the year, has those in spades.

Louis Vuitton heralds a “new formal” for its Prêt-à-Porter Homme FW24 (p. 26), and our indomitable Kelly Lewi has digested and parsed everything this season in her insightful Trend Report (p. 34). Heritage Italian brand Loro Piana has embraced the culture of the Rising Sun to great aplomb (p. 40) and our SS24 Fashion Spread (p. 46) ties all these elements together in a grand tapestry of aesthetic masculinity. Topping off fashion, we interview Singapore’s very own fashion icon, Desmond Tan (p. 70) — he’s equal parts actor and fashionista, but it appears he might have missed his calling as a connector of the people.

Accessories abound, serving as a conduit for cultural exchange and dialogue, transcending boundaries of language and geography: This season, timepieces and jewellery express facets of their collaborative partners like in the case of Hublot with Depeche Mode (p. 82) or Tissot with Damian Lillard (p. 86), or even as a reflection of its time as with the Piaget Polo 79 (p. 84).

We spoke to Art SG’s Magnus Renfrew (p. 102) and UBS’s Art Advisor Carola Wiese (p. 104) during its second edition, witnessing Singapore’s primacy on the SEA art scene as we begin to supplant Hong Kong. 

The Lunar New Year and with it, the arrival of Spring is considered a season of renewal and rejuvenation inspiring poets and philosophers with its beauty and vitality across East Asian cultures. In terms of fashion, the future is pretty darned bright: cute creatures of legend abound in Dior (p. 18) and Onitsuka Tiger (p. 24) collabs. Stone Island is also encouraging you to find your compass (p. 26) — you can’t get to your personal objectives without a direction, can you? 

Speaking of creatures, in East Asian cultures, dragons are generally considered benevolent symbols of power, wisdom and longevity. Whereas in Western cultures, they are frequently linked to chaos, greed and often the antagonists that need to be vanquished by heroic figures as part of their hero’s journey.

This February, Augustman is kicking off our hunt for “August Men of Tomorrow” (p. 15) — we are looking for men who are looking to assume their responsibilities as stewards to a wholesome society. We have a slew of draconic-inspired timepieces (p. 62 to 73). We also covered the new (and old) novelties at LVMH Watch Week from Hublot, Zenith and Bulgari (p. 74 onwards). For this issue, “main character energy” comes by way of the Parmigiani Tonda PF, as we address the trend that in watchmaking, the quieter and more subtle the timepieces are, the more voluminous they speak (p. 54). 

We covered escapes, local and abroad (p. 98 onwards) as well, in case you want to take your 2024 long weekends to the next level.

Psychologically speaking, humans absolutely need to be occupied with something deep, profound and difficult for lives to have meaning. Life is both gift and terrible burden; it means taking it upon your shoulders to transform the chaos of potential into the reality of positive and productive outcomes for you and your fellowmen. So, my recommendation is to get a solid pair of Onitsuka boots for those unavoidable storms (p. 24 or p. 40 — whichever colour floats your boat).

A solid timepiece is also worth its weight in gold. The Santos de Cartier has been an icon since 1904 and for 120 years been taking evolutive steps as a dressy yet versatile all-occasion companion (p. 42). Speaking of dressy, you need to pay more attention to Rolex’s serious aesthetic chops because collectively, we failed to notice that the Geneva Manufacture is more than just sports watches (p. 48). When dressing up, consider that couturier extraordinaire Dior has released a capsule collection so undeniably iconic yet so irrefutably quiet (p. 16).
 
Louis Vuitton, too, joins them in a Spring/Summer collection (p. 32) now heading to boutiques that speak with the elegance of Pharrell Williams’ trendsetting taste while still acknowledging the civil discourse of “stealth wealth”. This issue, we are also launching our inaugural feature: The Starter Kit — which looks at essential tools and services for you to start the year well equipped, well rested and looking your best.

During a TED talk, Kaustav Dey, Vice President of fashion behemoth Tommy Hilfiger said “Fashion helps us express who we are and what we stand for.” 

As we head towards 2024, we are looking to help you define what you stand for in this issue. Indeed, I never thought I would see the day men would carry what was once considered a “handbag”, yet here we are with C de Cartier (p. 20) and Givenchy (p. 22). As always, we get a little introspective towards the tail end of the year

As per our end-of-year tradition, the Editorial Team’s curated the top 100 products (from thousands) for you in our third edition of the Awesome List (p. 74).Everything in our December book is a desire to help you establish aesthetic literacy: redefining how you perceive yourself and how the world reacts to you.

There are subtle undertones of rebellion this season. Whether it’s Givenchy (p. 41) or Fendi’s collab with Stefano Pilati (p. 28), the concepts of subversion are alive and well. In a sense, they even connect with the contrasting philosophies of “quiet luxury” – what was once quietly (thus courteously) enjoyed in historical times and gave way to psychological prestige needs as luxuries became “status indicators”, has now come full circle as both mindset and aesthetic (p. 48).

Even timepieces are not spared with the stylistic push towards elegance and sophistication (p. 82) rather than overt displays of grandeur. It is against this backdrop that now, the global traveller, with his retinue of accessories and myriad of options, discovers that travel isn’t just the act of getting to one’s destination but also the trappings of that nomadic lifestyle – think Tumi (p. 106) and Rimowa (p. 108). We have begun to consider how our possessions affect us more than it influences those who perceive us.

Finally, consider Shawn Thia, our cover star. A young chap who took a bold direction in creating memes with SGAG eventually launched a career in acting (p. 52); what an allegory for Bulgari, a brand which in the last 12 years has become a recognised and beloved name in watchmaking – an industry that plies its trade on the back of a legacy of centuries.


Trappings can showcase our values because it takes a significant amount of coin and we spend undue amounts of time trying to figure out how to get our money’s worth.It is also in this process that identity often finds its most eloquent expression –  To what values and aesthetics do we aspire? To what lifestyle do we ascribe? It’s an age where those so blessed have choices in abundance.. The choice of a finely crafted timepiece or the allure of a precision-engineered automobile reflects our appreciation for excellence and the pursuit of
the extraordinary. Consider Chanel’s remarkable foray into high-tech ceramics in watchmaking (p. 46). It’s a testament to the unceasing pursuit of innovation and the harmonious marriage of tradition and technology. 
Conversely. purveyors like Patek Philippe (p. 110) and Vacheron Constantin (p. 114) continue to ply levels of craft that retain the best traditions of human artisanship. Speaking of automobiles, costs in Singapore means that a car transcends its functional utility as “a mode of transport”. Therefore investing in the best-made cars (p. 118) isn’t just a financial decision; it’s an investment in the joy of living life to the fullest.
 But ultimately, it’s not about materialism but using these objects as catalysts for inspiration and as tools to elevate our daily experiences. By surrounding ourselves with well-crafted, inspiring artifacts, we can transform the ordinary into the extraordinary, turning the drudgery of daily life into a canvas for our dreams to take flight.


In this issue, we embark on a sartorial journey weaving together the iconic threads of fashion’s greatest marques while being accessorised with watchmaking’s most storied brands, creating a tapestry of style that speaks to the connoisseur in us all. Dior’s haute couture history extends its sophistication onto its accessories and bags (p. 26), Braun Büffel’s more utilitarian roots are finding new growth in aesthetically crafted leather goods as the brand enters a new era (p. 38). It’s a simpatico perspective best described as accessorial grace.
Meanwhile, Hermès adroitly banked on classicism with contemporary appeal peppered with a soupçon of punk (p. 112) alongside the textured logo-mania of Fendi’s Chiodo backpack (p. 36). This subtle interplay of patterns and textures bridging the worlds of high fashion and artistry is a theme echoed in Bottega Veneta’s meticulous weaving of the past, present and future of Italian culture, heritage and art (p. 32). These brands, though distinct, remind us that fashion is a canvas for creativity, offering a playground for self-expression and individuality.
Furthermore, iconic fashion meets iconic timekeeping via Longines (p. 52), Bell & Ross (p. 54) and Cartier (p. 56) – suggesting that style is not just about appearance, but also an intricate dance between form and function.
Finally, what better representation for indulgence and elevated living than a week in the Maldives? A destination (p. 138) that reflects the seamless blend of colours and textures found in the world of high fashion. Its azure waters and pristine beaches offer a serene escape, and a euphoric sensation akin to slipping into a beautifully tailored ensemble like the Giorgo Armani (p. 98) fits that cover star Eddie Peng wears.

In this tome, we’ve packed what we believe to be the most worthy down payments for what we call “signifiers of taste and reputability” - the Rolex Datejust (p. 40) has been the choice of Presidents since its debut and so its inclusion should not be surprising. Also, what better symbol of accomplishment than Patek Calatrava Travel Time (p.44), one of the summits of horological achievement. The TAG Heuer Skippera (p. 50) is also one of those few beloved vintage revivals that managed to take a modern interpretation while being authentic to its spirit. The best bang for buck? One simply can’t go wrong with a watch that can handle formal or casual elegance like the Tudor Black Bay (p.54). 

Finally, we saved the best for major features: Our cover star, the new Louis Vuitton Tambour (p. 96) is an unexpected yet thoroughly welcomed addition to the luxury sports genre - the industry is finally waking up to the idea that integrated sports timepieces don’t always have to scream, they can be classy like the Parmigiani PF Tonda Sport (p. 106) or even sculptural, like an art piece you wear similar to what Hublot (p. 110) has with its Orlinski and Maxime collabs.

At the end of the day, great art needs a great canvas and this Fall/Winter 2023 menswear collections (p. 114) are an immaculate dreamscape for the sartorially discerning, serving as a reminder that oftentimes sumptuous fabric accompanied with exquisite tailoring make look simple but its minimalist sophistication makes your chosen accompaniments (like watches and jewellery) pop, for a lasting impression.

Humanity has gone from travelling for survival to doing so for prestige. But have we really? We discovered that flying 3,404 km to the Maldives (p. 108) isn’t about a flex of privilege instead it’s about human connections and that shared experience of new frontiers. Even a cruise (p. 54) is an anathema to many because you are mostly confined to a vessel, but at least it is no more a mystery than those who choose to indulge in staycations and those have become growingly popular even as international travel returns to full swing.

The quote, "Because it is there," is attributed to George Mallory, an English climber who perished during his third attempt to climb Mt. Everest. Beyond leisure, going into the great unknowns is what disrupters do. Suppressing all natural inclinations to risk aversion and going out there allowed Nelson Yap to turn Benjamin Barker regional (p. 86). Did you ever think there would be a Singaporean consumer electronics brand in Asia-Pacific? Jonathan Tan of Prism+ has done it (p. 66). What about new world wines (p. 50), and who would have thought fruits from the vine in places other than France can give the French a run for their money? Don Melchor did.

The human spirit is all about the willingness to risk in the attempt of furthering the gifts of humanity. Read about Franck Muller pioneering fun ways to tell time (p. 96) and Moët Hennessy Diageo Managing Director Patrick Madendjian on the new pleasures of rediscovering old spirits (p. 104). 

This issue is all about discovery and disruption.

Mads Mikkelsen looks intimidating but isn’t, he’s emblem of silver-haired refinement and maturity, with a face weathered and lined but rather than coming across haggard, he’s oozing bizarre sex appeal. He is a man of contrasts.

Flip this month’s tome and you too will discover an issue of contrasts - Chanel and Hermes (p. 16) as men’s accessorial staples? How can this be? A sporty Patek Calatrava (p.30)? Get out of here! Hublot x Nespresso (p. 40)? Have you all gone mad? Pastel coloured Panerai watches (p. 42)? Has hell frozen over? What we are witnessing is a renaissance in the art of combining two disparate concepts into one cohesive design.

Even planet stewardship is in the middle of a paradigm shift - Partners of Rolex’s Perpetual Planet Initiative have discovered we need to shift from mere conservation of species to conservation of functions (p. 82) as our Editor discovered during an epic diving trip to the Caribbeans. Even fashion’s latest buzzwords like “Quiet Luxury” have been turned on their head with unexpected styling twists on foundational key investment pieces (the spread on p. 100) - no longer quiet but quite the splash.

Life’s full of surprises. Enjoy the issue.

Watches can be totemic. For Joel in the game and HBO's adaptation of The Last of Us, his watch is a reminder of the life he had (and lost) and now found again in Ellie, his young charge.

This year, Watches & Wonders took it back to the basics - gone were the overtly technical novelties of yesteryear and in their place, timepieces grounded in the evergreen classics of watchmaking’s first golden age. Check out our coverage of the fair from p. 36 to 55, paying special attention to Rolex, Cartier, Tudor, TAG Heuer and Zenith. Special mention has to be made for Parmigiani Fleurier as the brand continues its rapid ascent, building upon its momentum from the last edition of the watch fair after a significant stall.

Furthermore, nothing goes better with emotional introspection than whisky, we cast our eye on Glenrothes - no longer than overwhelming peaty tipple but something more nuanced (p. 70) and then there’s Royal Salut (p. 72). We got realistic about staycations as well, so many of us spend them in Orchard Road which fails to live up to the vacation part of the term, so we recommended The Outpost Hotel (p. 80) 

As Joel continues to seek his “Tao” in his stewardship of Ellie, our cover star Xu Bin (p. 108) has already found his. Having left Fuzhou at a young age for Singapore, his “hero’s journey” is one shaped by Jin Yong’s wuxia, and he knows that even if he enjoys a modicum of success now, his journey of learning is only just beginning. 

Religious orders in antiquity paid great emphasis on jewels and jewel accessories to reflect caritas (or light) a sign of divine beauty. Over time, it was treated as something not masculine enough and a result, men's jewellery-wearing traditions became minimalistic. It therefore stands to reason, that part of our fascination and rising popularity of head turning models from Cartier (p. 42), Jaeger-LeCoultre (p. 46), Vacheron Constantin (p. 40) and Gucci (p. 48), to name a few, have entered into the luxury milieu with more sophisticated finishing, decorative techniques and even gem setting - we still love bling!

From our wrists into our stomachs: we had the fantastic tasting experience with an exclusive $12,000 bottle of Glenrothes 42 years (p. 76) and witnessed the launch of Fuji whiskey (p. 78); it’s not just watchmaking and whiskies, wearables are also enjoying a renaissance! We explored wearables like the Apple Ultra (p. 84) and the Garmin Marq 2 (p. 86) that show these devices are no longer just sports bio-metric accessories but true lifelong companions. 

This issue, we also spoke to several captains of industry: August Mentor and Microsoft CTO Richard Koh (p. 128), Aesop Perfumer Barnabé Fillion (p. 124), Hublot CEO Ricardo Guadalupe (p. 114), Zenith CEO Julien Tornare (p. 110) and last but not least, our ass-kicking cover star Ludi Lin (p. 104) explains exactly why men shouldn’t fear failure - we learn more from the attempt than we do the success!



This month, we celebrate our mothers, our crushes, our wives, it is these women who push us to want to be the best men we could be. It is this quest that, since time immemorial, has drawn us to beautiful garments and flashy baubles, like peacocks astride a sociocultural stage. This spring/summer sees a literal smorgasbord of masculine sophistication from Dior (p. 20), Loro Piana (p. 22), Gucci (p. 24) and the return of Shanghai Tang (p. 30); Tiffany & Co. has also unexpectedly taken a walk along the street(wear) side with a Nike collaboration (p. 34).
We have baubles aplenty also as we discover by way of Cartier, men love diamonds too (p. 40) – or do we love them because women are drawn to them? 
Women do love a rebel and in Hublot, the watchmaking pioneer which mainstreamed rubber, we find a paragon in the Classic Fusion Original (p. 44)
and of course, what better emblem that we would die for them – aside from Bryan Adams’ (Everything I Do) I Do It For You – than the new Bell & Ross BR 01 Cyber Skull Bronze (p. 46)?
Headlining August Woman of the Month, Tan Kheng Hua loves hardworking, responsible men. And what better way than making our planet perpetual starting from the Galápagos (p. 90), conserving our manta rays with Panerai (p. 94) and being conversant in the language of our soul – art via the perspectives of Takashi Murakami (p. 98) and Yayoi Kusama (p. 108)?


Taking into account, the globalists who grace our pages and what they wore and marrying that with our superior ability to pick menswear trends for 2023, AUGUSTMAN found that our financial prudence tilted the scales in favour of stalwart brands with timeless yet distinctive offerings like Dior, Saint Laurent, Fendi, Emporio Armani, Gucci and also Bottega. In the realm of timekeeping,  the ethos of “buy less, buy better” continued with gems like the exquisite Cartier Tank Francaise gracing our cover star. Parmigiani’s new vision for the Chinese luna-solar calendar in the Tonda PF Xiali was also an eye opening rendition of time and date-keeping that we have long accepted as complex but executed with such readable elegance. Also, check out our reportage of new novelties from LVMH Watch Week. 


On the lifestyle front, we reviewed a couple of laptops that are capable of pulling the double duty of work and play; we explored the metaverse and found the Pico 4 VR headset is a step in the right direction. Finally, hear from titans of industry like Frederic Arnault, the new CEO of TAG Heuer on what tech means in traditional watchmaking and Panerai CEO Alessandro Ficarelli about luxuries beyond what is worn on the wrist.


This issue was conceptualised as a spring board into the new year. We have pre-season collections (p. 14 to 21) from Louis Vuitton, Dior and Alexander McQueen. As we look forward, we look at the road taken and Breguet’s own modern legacy (p. 30), while casting an eye to the future with creations like the Hublot with rainbow-infused carbon case (p. 32) and Epic Timepieces (p. 34) as selected by the legendary Laurent Picciotto. Just in case the year is beginning a little rough, we have a guide to whisky (p. 44) and we are equipping you with the tools to keep life on track with the latest wearables from Montblanc and Apple in our Quantified Life series (p. 50).

Dressed in Onitsuka Tiger, cover star Glenn Yong has choice words for toxic critics. Even our features are tailor-made to equip you with a working knowledge of all things required in a gentleman’s repertoire: Watches for Gentlemen (p. 88), how epic composer Ryuichi Sakamoto breathes new perspectives into Krug (p. 92) and UBS’s approach to art with Mentor August Hatecke (p. 96).

Enjoy the issue.

December is a time of thoughtfulness and reflection. Reconsidering long-held bias is the duty of all gentlemen; we should take stock of our intellectual positions on everything: Take Hublot for example; are serious they serious watchmakers and in researching our cover star (p. 62), we discovered that indeed they are. in we spoke to model/singer Iman Fandi (p. 56) to hear her perspectives on what is “proper” masculinity. 

Even Dior has been getting in the swing of redefining couture for our time, blending Californian skate culture with fashion (p. 16). Prada and Loewe have been hard at work at redefining what we consider luxury as well (p. 54).

As we close, we should also count our blessings for the men and women, the Italian commandos I trained with during the Panerai Experience (p. 40) who stand at the fore keeping geopolitical barbarians at bay as members of NATO. CEO Jeremy Lim also spoke to us on the sacrifices of the generation before (p. 68) that made 50 years of Cortina possible. And what good is all that history, if we don’t honour it correctly? TAG Heuer Heritage Director Nicholas Biebuyck (p. 72) tells us. All this and our Christmas “Awesome” wish list (p. 90) to ease you into 2023.


With demand of popular watches outstripping supply, Patek Philippe has taken great pains to announce that “there’s no star” coinciding with the release of their new Nautilus (p. 34). Understanding that some timepieces have become commoditised, we talked to world renowned retailer-collector Laurent Picciotto about how he sold 95% of his collection and somehow ended up collecting only Bulgari Octo Finissimos (p. 88).

As Christmas appears on the horizon, even our thoughts turn to our better halves, that joy is unadulterated when it is shared and there are some choice Rolex models (p. 94) that can be enjoyed together.
We are also spending the last quarter of the year with eyes cast toward renewal with our Homme Improvement issue where we look at homes in addition to our mind, body and soul. Given that the majority of us spend our lives ensconced in ever smaller apartments, we study the Architecture of the Veil (p. 104) a design philosophy that hides magnificence. We speak to Jean-Michel Gathy to understand his visionary thinking (p. 108) and we also studied at the feet of interior designer Steve Leung, that ultimately good ambiance is all about the people (p. 112).

We have not forgotten our core remit, fashion, either – looking into voluminous layers and monumental ensembles that are unconventional yet stylish (p. 114), once your eyes have been satisfied, we have not one but two Michelin-starred restaurants for your attention as well, Nobu and Capella’s new Fiamma (p. 54 - 57). You can consider this issue your isotonic refreshment as we enter the final leg of 2022.

This tome kicks off Augustman’s inaugural exploration of “hype” with close to 30 pages on streetwear 
– from the latest sneakers (p. 26 to 35, p. 106 to 109) to totes and the latest runway-worthy ensembles (p. 114). The October issue is headlined by the King of Singaporean hype and Hip Hop himself, Yung Raja (p. 96).

Hype culture has also grown with the generation that was part of it. In the good old days, we were willing to make sacrifices to take home a hoodie or coveted pair of Jordans; now all “grown up” we are ready
to do the same for a watch. And we have a smorgasbord from p. 38 to 73 on everything: from the simple yet sophisticated Finissimo to the gorgeously larger-than-life overbuilt complications from Franck Muller. Suffice
it to say, Hype is now an all-encompassing movement that transcends the generations.

Everyone from your Gen Zs to Boomers is invited. I’m not kidding, the Oyster Perpetual Day-Date (p. 102), the most popular timepiece from my father’s era, is now considered “hype” – the more gold metal, the better. Welcome to the age of the Hautebeast.

Our cover star, Jaren Lewison (p. 90) is a bona-fide geek, having graduated Summa Cum Laude from the University of California in three years. His shot at superstardom came age 19 while he was playing the namesake thespian in Shakespeare In Love at the International Thespian Festival. When he got cast as super-nerd Ben Gross in the Netflix hit series Never Have I Ever mid-festival and they say, the rest is history. Proof in point that geeks do inherit the world.

Formula 1 racing is also an incredibly geeky sport as Rolex (p. 96) highlights the physics-defying nimbleness at the hands of the drivers and high-performance engines. Fashion too has become
a high stakes race as our Fall Winter 2022 trend report (p. 104) will show and our “Metamorphosis” fashion spread (p. 122) will demonstrate. The future looks pretty bright in watchmaking as well as classic hits are updated for the modern era – a Heuer Monaco (p. 50) in an unexpected purple, 
a surprisingly colourful Hublot Ceramic (p. 52), a refreshing perspective for luxury sports watches from Parmigiani (p. 54) and finally, a Japanese tourbillon from Grand Seiko (p. 60).


In this MVMT special edition, Augustman was honoured to have seen how premier watchmaking brands in the world made their emblematic timepieces; We were invited to Jaeger LeCoultre’s Le Sentier facility and  Montblanc’s Villeret manufacture. We also got to speak to some of the leaders guiding some of the hottest brands today - Antoine Pin who heads Bulgari Watches, CEO Guido Terreni at Parmigiani who just launched a world premiere in the Tonda PF GMT Rattrapante and Christian Selmoni at Vacheron Constantin, the first brand in the industry to have two of the hottest integrated bracket watches in the segment.

Now more than ever, timepieces have become essential accessories for the budding fashionista as Idris Elba donning the Gucci 25H with the brightest colours of the season. Speaking of fashion, you will discover that cover star Louis Vuitton has elevated simple time indication into a high art - Spinning cubes instead of hands, in an exclusive interview, Head Watchmaker Michel Navas speaks to Augustman about the creation of a new icon, new complication and the future of the one of the world’s most distinctive shapes.


Asthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, colour, movement, pattern, scale, shape and visual weight. Designers use aesthetics to complement their designs’ usability, and so enhance functionality. Every single brand within these pages espouses a philosophy not just for beauty but pleasure. Take Brunello Cucinelli (p. 18): functional, soft yet structure. Hermès (p. 22): the team’s favourite not for its prestige but rather, its beauty without fussiness. Then there’s Rimowa (p. 30), as practical as they come but now matching the tone and tenor of the streetwear era. Design thinking has so permeated our lives that even brands like Gucci are casting their shadow in the hospitality industry with the new Elisir d’Elicriso (p.60); Belmond and Dior have teamed up to create a fantasy retreat (p. 68); the Rolls-Royce Boat Tail takes the high seas and translates it for the road (p. 74). Finally, we revisit our forebears of human society with Vacheron Constantin’s Tribute to Great Civilisations (p. 94). Enjoy luxury goods for what it can bring your soul.

Though stranger things have happened –  our Gen Z cover star Finn Wolfhard finds himself the world’s most recognisable 80s icon. The ’70s and ’80s resurgence is somehow accompanied with collaborations between Gucci and Adidas (p. 34) that have in-
turn partnered with Balenciaga. Even the TAG Heuer Carrera, a ’70s icon, finds itself newly re-imagined with diamonds set within a carbon fibre case! How avant garde (p. 52). Even the art of writing, once thought to be in decline in the age of What’s App, have seen a boost thanks to Montblanc Haus (p. 104).  Dior’s Kim Jones has also kept alive the dying art of embroidery, a technique now not only present in womenswear but also men’s (p. 20). Virgil Abloh too, finds his legacy preserved in the latest Air Force Ones from Louis Vuitton (p. 36).

Hard work and sacrifice yield fruits but it is necessary to acknowledge that the journey is more important than the destination. Life is about dealing with obstacles and to moving forward even when you can't see a favorable outcome. Brands like Lange pursued incremental perfection (p.98); Montblanc too didn't quite know where they were going with their High Artistry series until six years ago (p. 104). In 1929, the Patek Philippe Calatrava was a symbol of hope and resurgence and today, there's a new version (p. 42). Finally the Vacheron Constantin Ref. 222 wasn't the most popular of the integrated bracelet watches at the time but 2022, the 50th anniversary of the timepiece, sees the Historiques 222 one of the most sought after models in the genre. All this and more, in the latest issue of Augustman.

While it has only been a few months since the new year started, we’ve seen quite the changes. For starters, more international borders are opening up to vaccinated travellers. Globetrotters and thrill-seekers can peruse our travel pages (p.64) to get inspired and plan their next adventures. With Covid-19 measures easing up in Singapore starting this month, we can also expect more events to take place, including a birthday soirée commemorating Louis Vuitton’s bicentennial (p.24). Within this tome, readers can also look forward to what’s new in the world of fashion, beauty, Horlogerie, and automotive. K-drama fans, however, have an extra treat. Our cover boy, the main protagonist of Crash Landing on You, shares with us elusive content for an exclusive story (p.80).

"Women hold up half the sky," said Mao Zedong. Priding ourselves as allies, Augustman co-celebrates International Women's Day in March, talking to Rachel Lim of Love Bonito about displaced masculinity and what it means today (p. 56), we also address toxic masculinity and mental strength through the perspective of Naomi Osaka (p.60) but since men hold up the other half of the sky, the issue also celebrates the reasons for living: Franck Muller's resurgence (p. 52), the glorious ages of watches old and new for Vacheron Constantin, TAG Heuer and Zenith. It's also the bumper fashion issue filled with trend reports and the most hype brands of the season. Have a drink and celebrate with the woman in your life (p. 64 to 68) - this issue is for the both of you.  

Entering 2022 from the dystopian year before might seem daunting but this tome you hold in your hands was calculated to equip you with new hope. A man’s home is his castle, with the Omicron variant upon us, Work-From-Home becomes the new normal: our Homme at Home features will give you some ideas. We also continue our “New Way to Live” feature, showing you how to kick start the new year with high tech gizmos that allow you to live in a quantified way. Rolex is also helping the latest visionaries deal with the world’s pressing challenges. Flummoxed how to dress for Lunar New Year? Dior and Gucci are here to help with a handy guide, as well as our regular fashion spreads. Let’s get ready to take names and kick-ass up in the New Year. 


This tome stands at the crossroads of the old, just as we turn into the new and so, it is important to face new threats and upcoming challenges with hopefulness. Daniel Dae Kim took 16 years of his career to get a leading role (p. 38), Money Heist was doomed to be a small Spanish production until Netflix turned it into a global phenomenon (p. 42), our cover-star, multi-hyphenate Finneas has honed his talents to such a degree that he has opportunities for both production and performance (p. 48); there are the objets d’art which simply infuse your life with inspiration - our curated Awesome List on p. 78

Despite the high density of billionaire brands, two French conglomerates own four of Italy’s billion-euro brands. Consider that Bulgari – the crown jewel of Italian jewellery, was acquired in March 2011 for
€3.7 billion, even more expensive than Tiffany & Co. The maker of the Bvlgari Octo is already a recipient of seven consecutive Grand Prix d’Horlogerie awards. Italians approach luxury uniquely in that beauty is made for beauty’s sake without consideration for scalability. Dolce&Gabbana; (our exclusive on p.108) earned €1.35 billion entirely on the basis that Italian luxury is rare, hand-made and exclusive. The Della Valle family, owners of Tod's, follows in the footsteps of the Medici family, funding the artisans who will painstakingly restore the Wonder of the World by hand (p.102) and it’s pretty much how it has been making its loafers since 1920. It is the Italian way that coined the very term “lifestyle”.


We live in an age where we have become particularly adept at innovating escapes for ourselves. From Hermès shoes and silks to collecting expressions of watchmaking art, the material world has grown increasingly subordinate to our needs. The key thing is that we are masters rather than slaves to it; The post-pandemic landscape has also been a dystopian “waking death” thus far, this issue, New Way to Live, explores creature comforts at home. In an August Mentor exclusive, we also talk to CEO Andrew Li on how he took Zouk global during a pandemic that has killed nightlife.

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Issue 185

August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.

Rules for the Modern Man

MVMT 2014

MVMT 2013

1. お客様は、Magzter.com、アプリケーション、およびそのサービスの使用は単独でご自身の責任で行うことに同意します。 Magzter.com、その関連会社、従業員、サードパーティのコンテンツ プロバイダーは、サービスが完全に中断されないこと、エラーがないこと、不正行為に対して確実であることを保証しません。また、Web サイトや製品が期待または約束したとおりの正確な結果が得られることも保証しません。

11. サービスおよびすべての出版物は、「現状のまま」および「入手可能な状態」で提供されます。 MAGZTER、その関連会社、サプライヤー、ライセンサーおよび代理店は、明示的か黙示的かを問わず、商品性、特定目的への適合性、および権利侵害の非侵害に関する黙示的な保証を含むがこれらに限定されない、あらゆる種類の保証を明示的に否認します。上記を制限することなく、MAGZTER もその関連会社、サプライヤー、ライセンサー、代理店も、(I) サービスがお客様の要件を満たすこと、(II) サービスが中断されず、タイムリーに、安全に、またはエラーが発生しないことを保証しません。 III) サービスの使用から得られる情報、または出版物に含まれる情報が正確または信頼できるものである、または (IV) 出版物またはサービスの品質がお客様の期待に応えるものであること。信頼できるインターネット接続とデバイスの取得と維持については、お客様が単独で責任を負います。 MAGZTER は、お客様がコンテンツをダウンロードできないことについては責任を負いません。ダウンロードまたはサービスの使用を通じて取得したマテリアルは、お客様自身の裁量とリスクで行われ、かかるマテリアルのダウンロードに起因するコンピューター システムまたはモバイル デバイスへの損害またはデータの損失については、お客様が単独で責任を負うものとします。口頭か書面かを問わず、お客様が magzter から、またはサービスを通じて、またはサービスから得たアドバイスや情報は、いかなる保証も生じません。

2.お客様は、その情報を真実、正確、最新かつ完全なものに保つために維持し、速やかに更新するものとします。あなたは、自分のアカウントとパスワードの機密性を維持し、自分のコンピュータへのアクセスを制限する責任を負い、すべてのコンテンツとサービスの選択と使用を含む、自分のアカウントで行われるすべての活動に対する責任を受け入れることに同意します。

3. いかなる場合においても、Magzter.com、ウェブサイトおよびアプリケーション上のコンテンツの作成、制作、配布に関与する個人、団体、第三者は、契約上または法的責任を負いません。 Magzter.com の使用中または使用中にお客様に発生した直接的、間接的、付随的、特別、および結果的。 Web サイトに登録するか、アプリケーションをダウンロードすることにより、このセクションに記載されている規定が Web サイトおよびアプリケーションのすべての使用およびコンテンツに適用されることに同意するものとします。

3. Magzter からの事前の書面または許可がない限り、ここに公開されているものはすべて Magzter またはそのライセンサーの専有財産であるため、Magzter から取得したコンテンツを変更、コピー、配布、販売してはなりません。このような不正使用は、著作権法や商標法を含む適用法に違反する可能性があるため、Magzter はこれらを厳しく禁止し、そのような違法行為が証明または検出された場合は、アクセスとアカウントを停止します。また、これらの不正行為によって生じた損害についても責任を負う必要があります。出版物の法的所有者が許可する場合を除き、お客様は、サービスを通じてアクセスした出版物をダウンロードすることによって所有権を取得しないことを承認するものとします。著作権法で明示的に要求されている場合、またはサービスの機能によって許可されている場合を除き、変更、リバース エンジニアリング、公開、送信、表示、譲渡または販売への参加、派生作品の作成、またはいかなる形であっても商業的に利用または提供することはできません。 Magzter およびかかるコンテンツの所有者の明示的な許可なしに、アプリのコンテンツ、出版物、またはそれらの一部を第三者に提供すること。当社は、明示的か黙示的かを問わず、Magzter または Magzter のライセンサーの知的財産に対するライセンスを付与しません。

5. あなたは、Magzter.com が他のユーザーや第三者、またはそのコンテンツのいかなる種類の中傷的、攻撃的、または違法な行為に対して責任を負わないこと、および前述の行為による傷害のリスクは完全にあなたにあることを特に認めます。

8. Magzter は、お客様が本利用規約および Magzter が定めるその他の運用規則に準拠しているかどうかを判断する目的で、お客様が公開および入力したコンテンツを監視するすべての権利を留保します。 Magzter は、コンテンツについて決定を下し、独自の意志で削除する権利を有します。

9. Magzter は出版物の販売代理店であり発行者ではないため、Magzter は雑誌に掲載されている意見、アドバイス、声明、サービス、オファーなどを含むコンテンツに対する編集管理を行いません。したがって、Magzter は、そこで提供される情報や事実、または公式の資格に従って行動する Magzter の認定従業員以外の者がサービスを通じて利用できる情報や事実の正確性や信頼性について責任を負いません。したがって、当社には出版物に対する編集上の管理権がありません。本サービスが提供する出版物で行われた意見、アドバイス、声明、サービス、オファー、または第三者によって表明または利用可能にされたその他の情報またはコンテンツは、それぞれの著者または出版社のものであり、第三者のものではありません。マグザー。 Magzter は、サービスを通じてまたは出版物から得た情報への信頼によって生じた損失または損害に対して責任を負いません。本サービスには、他のインターネット サイトおよびサードパーティのリソースへのリンクが含まれている場合がありますが、Magzter は、そのようなリンクされたサイトで利用可能な通信またはマテリアルについては一切の責任を負いません。これらのリンクは便宜のためにのみ提供されています。サードパーティのサイトにアクセスしたり、サードパーティのサイトを通じて注文したりするときに適用される利用規約を理解するのは、お客様自身の責任です。

不快なコンテンツの詳細（プラットフォーム上のリンクを含む）

お気に入りの作品をダウンロードすれば、いつでもどこでもオフラインで読むことができます

愛する人に Magzter ギフト カードをすぐに贈り、何千ものベストセラー タイトルの中からお気に入りの雑誌や新聞を自由に読めるようにしましょう。

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

{{magCount}}冊の人気のインターナショナル雑誌からお気に入りの雑誌を自由に選べるMagzterギフトカードを、大切な人に今すぐ贈りましょう。

Girish Ramdas は、世界的なデジタル出版ビジネスで話題を呼んでいる、ニューヨークを拠点とする新興企業 Magzter の共同創設者兼 CEO です。 Magzter は 2011 年のサービス開始以来、150 か国以上から 8,500 万人のユーザーを獲得しており、世界中の 4,500 以上の出版社から数千冊の雑誌、新聞、書籍が提供されています。彼は、印刷物、モバイル、Web 開発を含むクロスプラットフォーム出版において 25 年以上の経験があります。この期間中、彼は 3 つの新興企業を共同設立し、経営して成功を収めてきました。彼は雑誌社のデジタル化を可能にし、デジタル世界でコンテンツの収益化を支援してきました。ギリッシュは、オンライン、モバイル、出版エコシステムにおける深い業界経験により、世界中のプラットフォームにわたるデジタル コンテンツの取得、マーケティング、収益化の専門家となっています。

当社のプラットフォーム上で不快なコンテンツに遭遇した場合、当社はお客様の懸念に対処するために苦情救済ポリシーを導入しました。

Magzter Inc. (「当社」、「当社」、「当社」) は、お客様がご自身の個人情報がどのように使用および共有されるかについて関心を持っていることを承知しています。当社のプライバシー慣行の詳細については、次のプライバシー ポリシー(「ポリシー」) をお読みください。当社が運営するウェブサイトおよびそのサブドメインのいずれかにアクセスするか、当社のモバイル アプリケーションやその他のコンテンツ配信方法(総称して「サービス」) を使用することにより、概要が説明されている慣行およびポリシーに同意したことになります。本ポリシーに記載されており、お客様は、当社がお客様の情報を以下の方法で収集、使用、共有することに同意するものとします。

Magzter Inc. は、世界最大かつ急速に成長しているセルフサービスのクロスプラットフォーム デジタル ニューススタンドで、2011 年の創業以来 8,500 万人を超えるユーザーがおり、40 以上のカテゴリ、60 以上の言語にわたる数千の雑誌や新聞を扱っています。ニューヨークに本社を置く Magzter は、アムステルダム、ロンドン、メキシコシティ、チェンナイ、ムンバイ、ニューデリー、バンガロール、シンガポールに現地拠点を置いており、間もなく他の国にも拡大する予定です。 2011 年 6 月に世界的起業家であるギリッシュ ラムダス氏とビジェイ ラダクリシュナン氏によって設立された Magzter は、世界中の雑誌や新聞の出版社が自社のタイトルのデジタル版を作成し、世界中の消費者に配信できるようにします。

Magzter は、ユーザーに安全なプラットフォームを提供することに尽力しています。 Magzter は、パブリッシャーがコンテンツを配布するためのプラットフォームにすぎないことに注意してください。当社は、当社のプラットフォームで公開されるコンテンツを管理または推奨しません。当社は、発行者の行動またはそのコンテンツに対して責任を負いません。

Magzter は、コンテンツまたはコンテンツの一部が権利を侵害したために損害を被った、または費用が発生した当事者を補償する責任を負いません。 Magzter は、第三者の権利を侵害するコンテンツまたはコンテンツの一部に起因する権利侵害について、民事裁判所で法的措置を講じる責任を負いません。

Magzter は、Magzter GOLD と呼ばれる世界最大の「読み放題」サブスクリプション サービスを提供しています。これにより、デジタル読者は月額サブスクリプション料金で 8,500 以上の雑誌や新聞に無制限にアクセスできます。 Magzter はまた、アプリ向けの革新的な ezRead 2.0 機能により、世界最大の記事数を誇ります。これにより、スマートフォンや小さな画面のモバイル ユーザーは、本来の楽しみ方で雑誌コンテンツを楽しむことができます。読みやすく、素晴らしいビデオと高解像度の写真が付いています。

名前

Magzterでのコンテンツ発行に関するサポートが必要は場合は、このフォームに記入してください

 Magzter に入社する前は、Dot Com Infoway (DCI) および Galatta Media の社長を務めていました。彼の任務には、戦略的マーケティング、パートナーシップ開発、コンテンツの世界的な収益化が含まれていました。 DCI は、2000 年には 3 人だった小さなチームから、2011 年には 300 人にまで成長し、世界中のクライアント向けに Web、ソフトウェア、アプリの開発を手がけていました。

Magzterの開始以来、お客様に最高のニューススタンドテクノロジーとサービスを提供するため、世界各国の組織や機関と提携することに尽力してきました。雑誌の購読を顧客に提供したい場合や単に詳細に興味がある場合など、お気軽にお問い合わせください。Magzterはお客様のビジネスの成長を支援いたします。お問い合わせ内容について、以下の質問票にご記入ください：

{{trailText}}無料でお試しください

{{trialPackText}}無料でお試しください

 DMCA では、元の DMCA 通知を提出した当事者が反対通知のコピーを受け取ってから 10 営業日以内にお客様に対して訴訟を起こさない場合、当社は削除されたコンテンツを復元することができます。

このポリシーは、お客様がサービスにアクセスする際に当社が収集する、個人を特定できる情報(「個人情報」) およびお客様およびお客様のコンピューターまたはデバイスに関するその他の情報の当社の取り扱いを対象としています。以下で詳しく説明するように、当社はお客様から個人情報を収集することがあります。当社はこの個人情報を、当社の製品、サービス、コンテンツ、広告をパーソナライズ、提供、改善するため、またお客様がユーザー アカウントとプロフィールを設定し、お客様に連絡し、特定の製品やサービスに対するお客様のリクエストを満たし、お客様によるサービスの使用状況を分析するため。場合によっては、当社は一部の個人情報を第三者と共有する場合もありますが、これはポイント 4 に記載されているとおりに限られます。

このタイトルは Magzter GOLD サブスクリプションに含まれています

コンテンツの品質を分析し、パブリッシャーに適切なフィードバックを提供するため

当社では、不快なコンテンツに関するあらゆる苦情に対応する苦情担当者を任命しています。

不快なコンテンツに関する苦情は、上記の電子メール アドレスに電子メールで苦情担当者に送信するようお願いします。また、苦情を申し立てる際には、以下の詳細を提供するようお願いします。

さまざまな雑誌、書籍、ニュース、雑誌および出版物関連コンテンツ (総称して「出版物」と呼ばれます) を注文、購読、配信を受け取り、これらの出版物のデジタル版を配信する機能を提供するアプリ

c.また、パーソナライズされた推奨事項を作成するために、アプリケーションの使用に関連する情報も収集します。お客様がサードパーティのアカウント資格情報を当社に提供した場合、お客様がそのような送信を許可した場合、それらのアカウント内の一部のコンテンツおよび / または情報(以下「サードパーティのアカウント情報」) がお客様のアカウントに送信される可能性があること、およびそのサードパーティのアカウントが当社のアカウントに送信される可能性があることを理解したものとします。サービスに送信される情報は、本ポリシーの対象となります。

 f.当社が収集する個人情報により、当社はお客様のリクエストに対応し、当社の製品とサービスを改善し、お客様に表示される広告とコンテンツをカスタマイズし、新製品についてお客様に連絡することができます。

は、2011 年の設立以来 8,500 万人を超えるユーザーがおり、40 以上のカテゴリと 60 以上の言語にわたる数千の雑誌や新聞を擁する、世界最大かつ急速に成長しているセルフサービスのクロスプラットフォーム デジタル ニューススタンドです。ニューヨークに本社を置く Magzter は、アムステルダム、ロンドン、メキシコシティ、チェンナイ、ムンバイ、ニューデリー、バンガロール、シンガポールに現地拠点を置いており、間もなく他の国にも拡大する予定です。 2011 年 6 月に世界的起業家であるギリッシュ ラムダス氏とビジェイ ラダクリシュナン氏によって設立された Magzter は、世界中の雑誌や新聞の出版社が自社のタイトルのデジタル版を作成し、世界中の消費者に配信できるようにします。

 n.また、ユーザーが当社の利用規約を遵守していることを確認するために、使用状況情報も使用されます。たとえば、ユーザーの使用状況情報は、ユーザーが雑誌やその他のコンテンツを許可された回数、または許可された数のデバイスにのみダウンロードしていることを確認するのに役立ちます。

これにより、デジタル読者は月額購読料で 8,500 以上の雑誌や新聞に無制限にアクセスできるようになります。 Magzter はまた、アプリ向けの革新的な ezRead 2.0 機能により、世界最大の記事数を誇ります。これにより、スマートフォンや小さな画面のモバイル ユーザーは、本来の楽しみ方で雑誌コンテンツを楽しむことができます。読みやすく、素晴らしいビデオと高解像度の写真が付いています。

August Man SG - Issue 147

August Man SG - Issue 147

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