Campaign India - April 4 2014
Campaign India - April 4 2014
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As CIDCA 2014 calls for entries, comes social media agency Social Wavelength’s acquisition by JWT. Praveen Kenneth outlines the L&K Saatchi & Saatchi’s agenda. Ogilvy’s Tham Khai Meng reflects on storytelling and pervasive creativity. We profile Times Internet’s Satyan Gajwani, explore short-form social media videos as a marketing tool, and evaluate if exit-time offers online discourage regular purchases. With discussions on ‘native advertising’ aplenty, as ask Torque’s Supriyo Gupta and Aditya Birla Group’s Ajay Kakar if they are more effective than ads or edit content. International features include an interview with Bob Greenberg and an in-depth analysis of storytelling.
Campaign India Magazine Description:
出版社: Haymarket India
カテゴリー: Business
言語: English
発行頻度: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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