Campaign India - April 29 2016

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This issue of Campaign India features an interview with Joono Simon of Brave New World. He opens up on turning profitable in six months, and the brave new order for work he has envisioned. In the build up to Cannes Lions 2016, we enlist changes this year. Jonathan Burley of CHI&Partners; UK calls for 'the necessary demise of the creative team' – the '50s art-copy pairing advocated by Bill Bernbach. Rediffusion Y&R's Rahul Jauhari lists must-have gadgets. We add perspective to Gurgaon Vs Gurugram. And reflect on DAN's Fortysix constituted by the disadvantaged, and the elitist citadel that is Indian marketing. We wrap up with highlights from Advertising Week Europe.

Campaign India Description:

出版社: Haymarket-Media-India-Private-Limited

カテゴリ: Business

言語: English

頻度: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country