Toyota Dealership Borneo Motors Pivots to Green Energy

However, it is not relying solely on petrol-hybrids or fully electric cars to satisfy customer demands

- Lee Nian Tjoe

A study by the University of Michigan in 1987 found that married couples look increasingly alike. Shared emotions result in closer resemblance as they develop similar wrinkles and expressions.

After partnering Toyota for 58 years, local car dealership Borneo Motors talks like the Japanese carmaker.

Speaking to The Straits Times at the Toyota showroom in Leng Kee Road on Aug 20, Mr Ng Khee Siong, managing director of Borneo Motors, does not differentiate the dealership from the Toyota brand.

Describing Borneo Motors as being "super-aligned" with Toyota's vision of offering mobility solutions to customers, Mr Ng says the range of technologies that the car-maker has globally—from fully electric models to hydrogen fuel cell cars to petrol-hybrids—puts the brand in good stead to satisfy varied customer demands.

This echoes the message from Toyota chairman Akio Toyoda that the company is not limiting itself to any single solution in its bid to reduce carbon emissions.

The Japanese auto giant has been credited for popularising the concept of the petrol-hybrid car. Borneo Motors launched the first-generation Prius in Singapore in 2002, five years after the model was put on sale in Japan.