Su From So Rewrites Box Office Rules

Raj B Shetty reacts to the overwhelming love from Kannada audiences and reflects on what's next, while director JP Thuminad is left speechless by the storm the film has created

- A SHARADHAA

U From So, a Kannada horror-comedy drama produced by Raj B Shetty under Lighter Buddha Films and directed by JP Thuminad, is rewriting box office rules. What began with a single premiere in Mangaluru, followed by Shivamogga and Mysuru, quickly snowballed into 28 preview shows across Karnataka before its theatrical release on July 25.

Since then, the film has been unstoppable. With packed houses and roaring footfalls from all corners of the state, Su From So has sold over 3.80 lakh tickets in just three days. Remarkably, it became the first Kannada film in ages to secure 72 early morning shows on a Sunday, all running to full houses—even on weekdays.

In a time when Kannada cinema was witnessing a lull, Su From So emerged as a much-needed silver lining. The team has managed to gross 7 crore in just three days, purely based on strong word of mouth.

Even more interesting is the demand; it's rare to see a film expanding its shows every day and yet cinema-goers continue to struggle to find tickets. Relying solely on its content, Su From So is now breaking beyond Karnataka's borders.