मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Indians mute digital ads as fatigue mounts
Mint New Delhi
|August 05, 2025
It is not the volume of ads that's causing this fatigue, but their inability to strike a chord with consumers
Even in ten Indian consumers are mentally tuning out digital advertisements by skipping, muting, or ignoring them altogether, as fatigue mounts, according to a new India-focused research report.
India now ranks third globally in ad fatigue, behind only the US and Australia, according to the report titled The Untapped Opportunity of Omnichannel prepared by The Trade Desk, a US-based tech platform that allows advertisers to buy digital ad space.
यह कहानी Mint New Delhi के August 05, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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