मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Nykaa's beauty business glows but margin stays a sore spot
Mint Mumbai
|November 19, 2024
The September quarter (Q2FY25) results of FSN E-commerce Ventures Ltd, the parent of Nykaa, showcased robust growth in the beauty business, while fashion was sluggish—mirroring a trend seen in the previous few quarters.
Revenue increased 24% year-on-year to ₹1,875 crore, and the EBITDA margin at 5.5% was slightly below estimates.
Beauty gross merchandise value (GMV) growth was stellar at 29% with the Hot Pink Sale attracting 23 million unique visitors over 10 days, pushing order volumes up 24%. Average order value (AOV) was up 2%.
The beauty segment-owned brands' GMV growth was striking at 48%, led by strong growth in Dot & Key and Kay Beauty.
Still, higher marketing and sales expenses meant that the beauty contribution margin as a percentage of net sales value fell 110 basis points (bps) on-year to 22%.
यह कहानी Mint Mumbai के November 19, 2024 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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