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Ad Agencies Colluded on Fees

Mint Chennai

|

May 24, 2025

India's antitrust body found that global ad agencies breached laws by coordinating on commissions they charge advertisers, prompting the watchdog's raids on advertising and media companies in March, according to a document which sheds new light on the investigation into the media sector.

- Reuters

The Competition Commission of India (CCI) conducted surprise raids in March at the local offices of ad agencies WPP-owned GroupM, Interpublic, Publicis and Dentsu and at the offices of an Indian broadcasters' body and an association of advertising companies. A CCI document dated 7 February and seen by Reuters on Friday sheds new light on allegations that three separate cartels operated through three different industry groups: the Indian Society of Advertisers (ISA), Adve

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