AI and Geostrategic Communication

The AI Paris Summit underscores the urgent need for a strategic, human-centric approach to global communication in an era of rapid technological transformation

- CHAITANYA K PRASAD

The impact of AI in the Geostrategic arena has acquired a new dimension in the backdrop of the recently concluded AI Paris summit. Consequently, Geostrategic communication has assumed a new role and responsibility in driving the global information order. The immediate challenge facing strategic communication practitioners is the extent to which expertise, experience and information dissemination pathways act as an enabler for positioning the spirit of collaboration and partnership within the global community.

In light of the Paris Summit, the challenge today is to design a geostrategic communication model that is inclusive, innovative and integrative in promoting multi-stakeholder partnership in global diplomacy with a focused communication agenda in the bilateral and multilateral institutional setting.

While the AI Summit promoted the idea of investment and partnership thereby bringing about a change in geopolitical dynamics, geostrategic communication in the era of AI tech-driven ecosystem needs to be woven into a global governance model based on innovation, enhanced outreach inclusive and transparent. The communication process must focus on promoting sustainability to do away with inequalities and disparities that afflict the international system. The geostrategic framework must facilitate the promotion of open-source systems and processes that keep people-centric policies in focus.