Govt rolls out campaign for inclusive health care to mark Modi's birthday

To make health care accessible and inclusive across the country, the health ministry implemented the Ayushman Bhav campaign on the occasion of Prime Minister Narendra Modi's birthday on Sunday.

- Rhythma Kaul

Representatives of the health department will make doorstep visits to create and deliver cards to beneficiaries under the Ayushman Bharat scheme, organize health fairs, launch drives to get organ donation pledges and organise blood donation camps, health minister Mansukh Mandaviya posted on X. The minister pledged to donate his organs under the campaign at an event in Agra in Uttar Pradesh on Saturday. The campaign will be implemented during the Seva Pakhwada (service fortnight) from September 17 to October 2.

Launched by President Droupadi Murmu on September 13, Ayushman Bhav is a nationwide initiative to provide full health coverage, reaching every village and town in the country.