SM Prime to open 89th mall in La Union on Oct. 17

LISTED property developer SM Prime Holdings, Inc. (SMPH) will open its new mall in La Union on Oct. 17, expanding its portfolio to 89 malls nationwide as part of its ongoing regional growth strategy.

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“This is our ninth mall in Northern Luzon, and we designed it to serve as a landmark for both residents and tourists,” SM Prime President Jeffrey C. Lim said in a statement on Wednesday. “As the surfing capital of the region, La Union deserves a retail center that reflects its vibrant lifestyle and rich culture.”

The new SM City La Union, located along Diversion Road, Barangay Biday in San Fernando City, offers more than 51,000 square meters (sq.m.) of leasable space, with over 80% already taken up.

According to the company, the mall will house major tenants such as SM Store, SM Markets, Ace Hardware, Toy Kingdom, Levi's, Watsons, Surplus, Pet Express, Adidas, Miniso, Sports Central, SM Appliance Center, Puma, Uniqlo, National Bookstore, and BDO.

A highlight of SM City La Union is the Sandbox, a 1,348-sq.m. outdoor area designed for sports tournaments, concerts, yoga, Zumba, and other community activities.