ROCTEC powers Thai ICT with regional expertise

With nearly 40 years of experience, the company combines R&D innovation and customer-driven solutions to lead Southeast Asia’s transport ICT sector

- Komsan Jandamit

ROCTEC Global Plc, originally founded in Hong Kong, has grown into a leading provider of transport ICT solutions in Asia and Thailand.

With nearly four decades of experience, the company has earned a reputation for delivering end-to-end services - including consultancy, system integration, and maintenance-tailored to the complex needs of both public and private sector clients.

ROCTEC's transformation and entry into the Thai market are closely tied to Master Ad Plc (MACO), a major player in Thailand's outof-home advertising industry.

Founded in 1988, MACO was a pioneer in traditional billboard and street furniture advertising. However, recognising the shift brought by digital transformation, MACO strategically pivoted in 2018 by acquiring Trans.

Ad Solution Co (Thailand) and ROCTEC Technology Limited (Hong Kong). To reflect its new strategic direction, MACO was subsequently rebranded as ROCTEC Global Plc.

Under the leadership of chief executive Weng Sam Lam, ROCTEC has since expanded across Southeast Asia, with operations in Macau, Vietnam, Singapore and Thailand. The company plays a key role in major infrastructure projects, particularly in railway communication, Internet of Things (IoT) applications, and digital display solutions.

INNOVATION AND INTEGRATION