Line Man Wongnai to invest B10bn in tech, buy 2 startups

Line Man Wongnai plans to invest 10 billion baht in technology over five years, mainly on artificial intelligence (AI), while it wants to acquire 1-2 tech startups.

- SUCHIT LEESA-NGUANSUK

Yod Chinsupakul, chief executive of Line Man Wongnai, said at the AWS Summit 2025 yesterday that the company continues to invest in technology and that the amount should total 10 billion baht over five years, or 2 billion baht a year. The company wants to continue its innovation amid intense market competition, aiming to elevate the customer experience and achieve cost optimisation, he said.

The investment will focus on generative AI (GenAI) to improve customer services and make personalised recommendations, said Mr Yod.

Over the past five years, the company has invested 8 billion baht in technology, mainly for a cloud computing system and AI.

Line Man Wongnai has more than 100 AI engineers and developers, with 500 technicians working to make the company more adaptive and able to launch new services, he said.