KTC banking on new IT loan initiative

Krungthai Card (KTC), a leading credit card provider under Krungthai Bank (KTB), has initiated a loan scheme aimed at acquiring new customers interested in IT products and electronics, while maintaining asset quality amid a fragile economic environment.

- SOMRUEDI BANCHONGDUANG

The company introduced this loan initiative under its cash card product KTC Pound, offering unsecured loans for specific purposes.

In the initial phase, the loan programme supports the purchase of IT products, gadgets and electronic equipment in partnership with four major retailers: AIS, True Shop, Advice and TG.

According to Phichamon Jitpentham, head of personal loans at KTC, loan applications can be submitted exclusively through digital platforms at around 1,000 partner outlets of the four business partners nationwide.

Through this collaboration, KTC aims to acquire around 1,000 new customers by year-end.