New Beginnings

Tudor's newly opened manufacture in Le Locle marks the beginning of a new chapter for the century-old Swiss brand

- DHIRAM SHAH

Swiss luxury watch brand Tudor finally opened its doors to its brand new manufacture in Le Locle, Switzerland just a couple of days before this year's Watches and Wonders show. Although the brand has been around for almost a century, this new state-of-the-art facility is Tudor's first-ever exclusive production site, which was completed in 2021 after three years of construction. The opening of Tudor's new manufacture marks an important milestone for the brand which is ready to finally emerge out of Rolex's shadow and carve out its own individual identity. Before we go into the details of the beautiful new building in the picturesque town of Le Locle, it's important to talk a little about Tudor's history.