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THE MARKET LEADER

Outlook Business

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November 2023

Our rankings begin with profiles of the best performing growth-stage start-ups in five major sectors. We also put the spotlight on three emerging sectors. Through company financials and other data, we analyse why these are the hottest start-ups

THE MARKET LEADER

From a Vision to Leading the Market: The APL Apollo Steel Tubes Success Story

APL Apollo's success is driven by market strategies catering to customer requirements, investment in cutting edge technology focussing on innovation and new market creation in the vast world of Steel Tubes production and manufacturing, India proudly takes the lead, securing the second spot in global Steel Tubes production. Amidst this bustling ecosystem dominated by major players, there comes a true visionary with more than three decades of extensive know-how, known as APL Apollo. Just like a diamond in the rough, the company has guided the Steel Tubes industry into a technological revolution that has reshaped the whole landscape. APL Apollo's journey is nothing short of remarkable, founded on the principles of innovation and quality, and a strong sense of sustainability. APL Apollo's odyssey began with humble origins and has since propelled it as a market leader in the Steel tube industry.

The Journey to Becoming the Market Leader

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Outlook Business

Running Out of Steam?

India's digital public infrastructure won global praise with Aadhaar and UPI. But its newer platforms are stumbling at scale, exposing gaps in design, delivery and adoption

time to read

6 mins

October 2025

Outlook Business

Outlook Business

'Values, Versatility and Design are Reshaping Indian Manufacturing'

India's manufacturing playbook is evolving. Shreevar Kheruka, managing director of Borosil, shares the trends reshaping design and consumer demand

time to read

1 min

October 2025

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Outlook Business

Trust NR Narayana Murthy? First Check if it's an AI Video

One of the dangers of AI is the advent of convincing deepfakes generated by morphing images, voice notes and videos that can hoodwink you into erroneously revealing financial details or making payments to scamsters

time to read

5 mins

October 2025

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Outlook Business

Rhythm of Reinvention

For Apollo 24/7's Madhivanan Balakrishnan, playing percussion instruments mirrors the rhythm and focus he brings to leadership- balancing intuition, discipline and flow in every aspect of life

time to read

2 mins

October 2025

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Outlook Business

Diaspora Disconnect

A study finds that migration and trade links are weaker than assumed, with Indian and Chinese migrants showing limited, context-specific economic impact

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Why Leaders Fail

The promise of the future is frequently overshadowed by the weight of legacy. History demonstrates that great leaders and businesses fail because they cling too tightly to their past achievements, thus blurring their vision and ambition for the future.

time to read

3 mins

October 2025

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Outlook Business

Packed With Nostalgia

Rasna grew from humble beginnings in Ahmedabad. Over the decades, it has become a soft-drink concentrate leader and a household name, adapting to changing tastes and markets

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Fight For Lion's Share

Rivals have thrown down the gauntlet to Maruti. Will the market leader rise to the challenge and be able to race ahead?

time to read

15 mins

October 2025

Outlook Business

Outlook Business

Spirit of Ambition

Imported labels no longer have India's premium shelves to themselves as homegrown spirits gain recognition and push for global market share

time to read

6 mins

October 2025

Outlook Business

Outlook Business

Blending Blues

Manoj Sharma pulled into a fuel station on Delhi's Outer Ring Road at least a week before he should have needed to.

time to read

6 mins

October 2025

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