XIAOMI TO SELL CARS IN EUROPE IN NEXT TWO YEARS

Ambitious tech titan sets sights on global EV market

- By FELIX PAGE

Chinese tech giant Xiaomi is planning to start selling its new electric cars in Europe within the next two years. Historically best known as a manufacturer of consumer electronics (primarily its hugely popular smartphones), Xiaomi launched the SU7 saloon as its first EV in 2023 and announced plans to become one of the world's five biggest car makers.

With its second EV, the YU7 SUV, now also on sale in China, Xiaomi Auto is one of the fastest-growing car brands in its home market, with more than 80,000 cars delivered in the last quarter alone (a near-200% yearly increase), and is laying the groundwork to soon start exporting cars internationally.

Company president William Lu told international media in an earnings call last week that Xiaomi Auto plans to enter the European EV market in 2027, having recently shared a photo of an SU7 on German plates to his Weibo social media account.